{"id":5267,"date":"2025-02-10T09:17:29","date_gmt":"2025-02-10T14:17:29","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5267"},"modified":"2025-02-10T09:17:29","modified_gmt":"2025-02-10T14:17:29","slug":"jack-daniels-debutes-new-bottle-design","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5267","title":{"rendered":"Jack Daniels Debutes New Bottle Design"},"content":{"rendered":"


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Tennessee whiskey maker Jack Daniel\u2019s takes its packaging very seriously\u2014its unmistakable bottle and white-on-black label are recognized globally by consumers. The distiller is so protective of its trade dress that it spent a decade-long battle against a parody dog toy maker, with the case reaching the Supreme Court.<\/p>\n

It makes sense then that Jack Daniel\u2019s quietly rolled out a subtle, blink-and-you-miss-it update to its iconic packaging, which can best be described as a refinement of the classic stout and square-shaped bottle. The shoulders are rounder, and more details are added to the longer neck, such as a more ornate base.<\/p>\n

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Tennessee whiskey maker Jack Daniel\u2019s takes its packaging very seriously\u2014its unmistakable bottle and white-on-black label are recognized globally by consumers. The distiller is so protective of its trade dress that it spent a decade-long battle against a parody dog toy maker, with the case reaching the Supreme Court. It makes sense then that Jack Daniel\u2019s […]<\/p>\n","protected":false},"author":5,"featured_media":5268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2023],"class_list":["post-5267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-jack-daniels"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5267"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5268"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}