{"id":5277,"date":"2025-02-10T22:00:00","date_gmt":"2025-02-11T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5277"},"modified":"2025-02-10T22:00:00","modified_gmt":"2025-02-11T03:00:00","slug":"shelf-life-050-gen-z-is-drinking-less-but-spirits-packaging-is-attempting-to-lure-them-back","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5277","title":{"rendered":"Shelf Life 050: Gen Z Is Drinking Less, But Spirits Packaging Is Attempting To Lure Them Back"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The spirits industry has, historically, leaned masculine.\u00a0<\/p>\n<p>When it comes to alcohol consumption, men do drink more than women globally, according to the\u00a0<a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC7590834\/?utm_source=brevo&amp;utm_campaign=Shelf%20Life%20050%20Gen%20Z%20Is%20Drinking%20Less%20But%20Spirits%20Packaging%20Is%20Attempting%20To%20Lure%20Them%20Back&amp;utm_medium=email&amp;utm_id=20\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Natinal Library of Medicine<\/u><\/a>. But beyond just who is drinking, alcohol branding has long been steeped in \u201cmasculine energy,\u201d shaping how it\u2019s marketed and even how it looks. Advertising has historically leaned on sexism, often depicting women as objects of desire, existing solely for the male gaze\u2014think\u00a0<a href=\"https:\/\/www.ebluejay.com\/ads\/item\/6643781?utm_source=brevo&amp;utm_campaign=Shelf%20Life%20050%20Gen%20Z%20Is%20Drinking%20Less%20But%20Spirits%20Packaging%20Is%20Attempting%20To%20Lure%20Them%20Back&amp;utm_medium=email&amp;utm_id=20\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Canadian Club Whiskey<\/u><\/a>\u00a0and\u00a0<a href=\"https:\/\/www.pinterest.com\/pin\/1131388737621503094\/?utm_source=brevo&amp;utm_campaign=Shelf%20Life%20050%20Gen%20Z%20Is%20Drinking%20Less%20But%20Spirits%20Packaging%20Is%20Attempting%20To%20Lure%20Them%20Back&amp;utm_medium=email&amp;utm_id=20\" target=\"_blank\" rel=\"noreferrer noopener\"><u>vintage Miller High Life ads<\/u><\/a>\u00a0or even the sleek, hyper-sexualized\u00a0<a href=\"https:\/\/www.pinterest.com\/pin\/48413764722781781\/?utm_source=brevo&amp;utm_campaign=Shelf%20Life%20050%20Gen%20Z%20Is%20Drinking%20Less%20But%20Spirits%20Packaging%20Is%20Attempting%20To%20Lure%20Them%20Back&amp;utm_medium=email&amp;utm_id=20\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Skyy vodka<\/u><\/a>\u00a0imagery.\u00a0<\/p>\n<figure class=\"wp-block-image alignwide size-full\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/shelf-life-050-gen-z-is-drinking-less-but-spirits-packaging-is-attempting-to-lure-them-back\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The spirits industry has, historically, leaned masculine.\u00a0 When it comes to alcohol consumption, men do drink more than women globally, according to the\u00a0Natinal Library of Medicine. But beyond just who is drinking, alcohol branding has long been steeped in \u201cmasculine energy,\u201d shaping how it\u2019s marketed and even how it looks. Advertising has historically leaned on [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5277"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5278"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}