{"id":5279,"date":"2025-02-11T01:39:00","date_gmt":"2025-02-11T06:39:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5279"},"modified":"2025-02-11T01:39:00","modified_gmt":"2025-02-11T06:39:00","slug":"tilt-designs-a-more-inclusive-beauty-brand-and-its-refillable-too","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5279","title":{"rendered":"Tilt Designs a More Inclusive Beauty Brand (and it\u2019s Refillable, Too)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>If you\u2019re wondering why more beauty brands haven\u2019t created accessible packaging that everyone can use, you\u2019re not alone. It\u2019s enough to make anyone with a disability start their own makeup line.<\/p>\n<p>Which is precisely what Aerin Glazer did.<\/p>\n<p>Launching earlier this month,\u00a0<a href=\"https:\/\/tiltbeauty.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tilt Beauty<\/a>\u00a0is a brand whose foundation of accessibility and inclusivity puts ease and comfort front and center with each of their offerings. \u201cGrowing up with psoriatic arthritis, I struggled with beauty products that felt impossible to use while my friends enjoyed them effortlessly \u2014 that frustration sparked the idea for Tilt,\u201d says founder Aerin Glazer on the company\u2019s about page. \u201cHow could I create something accessible and covetable?\u201d Glazer saw that most beauty products and their packaging weren\u2019t ideal for those who experienced chronic pain, citing hacks like\u00a0<a href=\"https:\/\/newmobility.com\/disabled-women-share-their-cosmetic-hacks\/\" target=\"_blank\" rel=\"noreferrer noopener\">grippy tape and rubber bands<\/a>\u00a0for folks who have trouble opening and using everyday products.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/tilt-designs-a-more-inclusive-beauty-brand-and-its-refillable-too\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re wondering why more beauty brands haven\u2019t created accessible packaging that everyone can use, you\u2019re not alone. It\u2019s enough to make anyone with a disability start their own makeup line. Which is precisely what Aerin Glazer did. Launching earlier this month,\u00a0Tilt Beauty\u00a0is a brand whose foundation of accessibility and inclusivity puts ease and comfort [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5279"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5280"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}