{"id":5347,"date":"2025-02-13T08:10:39","date_gmt":"2025-02-13T13:10:39","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5347"},"modified":"2025-02-13T08:10:39","modified_gmt":"2025-02-13T13:10:39","slug":"original-cali-pilsner-brings-the-taco-stand-to-the-can","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5347","title":{"rendered":"O\u2019riginal Cali-Pilsner Brings The Taco Stand To The Can"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/www.thegoodfire.com\" target=\"_blank\" rel=\"noreferrer noopener\">Dave Roberts\u2019<\/a> packaging design for O\u2019riginal Cali-Pilsner takes inspiration from the lively signage and typography of Southern California\u2019s taco stands. The can features a bright patchwork of hand-drawn elements highlighting aspects of <a href=\"https:\/\/visitoceanside.org\" target=\"_blank\" rel=\"noreferrer noopener\">Oceanside\u2019s<\/a> beach culture, from sun and surf to tacos and craft beer. <\/p>\n<p>The color palette, drenched in citrusy yellows, deep greens, and warm reds, reflects the pilsner\u2019s bright and tropical flavor profile while emphasizing the coastline\u2019s energy. The design\u2019s mix of fonts, illustrations, and layered textures visualizes the feeling of drinking beer on a hot summer\u2019s day.<\/p>\n<p>Below, Dave Roberts from <a href=\"https:\/\/www.thegoodfire.com\" target=\"_blank\" rel=\"noreferrer noopener\">The Good Fire<\/a> gives a glimpse into the strategy behind the design. <\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/original-cali-pilsner-brings-the-taco-stand-to-the-can\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dave Roberts\u2019 packaging design for O\u2019riginal Cali-Pilsner takes inspiration from the lively signage and typography of Southern California\u2019s taco stands. The can features a bright patchwork of hand-drawn elements highlighting aspects of Oceanside\u2019s beach culture, from sun and surf to tacos and craft beer. The color palette, drenched in citrusy yellows, deep greens, and warm [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5347"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5348"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}