{"id":5414,"date":"2025-02-17T00:00:05","date_gmt":"2025-02-17T05:00:05","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5414"},"modified":"2025-02-17T00:00:05","modified_gmt":"2025-02-17T05:00:05","slug":"nbco-launches-fast-forward-50-to-accelerate-shift-from-plastic-to-fiber-bottles","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5414","title":{"rendered":"NBCo launches Fast Forward 50 to accelerate shift from plastic to fiber bottles"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p><a href=\"https:\/\/nbco.world\/\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">NBCo<\/a>, innovator in molded fiber packaging, has launched Fast Forward 50, a progressive initiative designed to help brands take their first step in transitioning <a href=\"https:\/\/www.packagingstrategies.com\/articles\/104379-goodbye-to-single-use-plastic\" id=\"\">away from single-use plastic bottles<\/a>.\u00a0<\/p>\n<p>As part of NBCo\u2019s commitment to driving real change in packaging, the company is offering 50 free fiber bottles to the first 50 brands that sign up, allowing them to test and trial the technology with their own products.\u00a0<\/p>\n<p>\u00a0The initiative, launched at the World Economic Forum in Davos, removes barriers to adoption by providing brands with a viable, high-performance alternative to plastic. With over 600 billion plastic bottles produced annually, NBCo\u2019s regenerative, circular supply system offers a scalable solution to a growing environmental crisis.\u00a0<\/p>\n<p>\u201cFast Forward 50 is about action,\u201d said <strong>Alvin Lim, Founder &amp; CEO of NBCo<\/strong>. \u201cWe know brands want to move away from plastic, but transitioning supply chains can feel overwhelming. By offering these first 50 bottles for free, we\u2019re helping companies take that crucial first step \u2013 without risk, without delay.\u201d\u00a0<\/p>\n<h3>\n<strong>A viable, scalable solution for brands<\/strong> <\/h3>\n<p>NBCo\u2019s fiber bottles are currently made from <a href=\"https:\/\/www.packagingstrategies.com\/articles\/105118-podcast-navigating-the-complexities-of-molded-fiber\" id=\"\">bamboo and bagasse<\/a>, rapidly renewable plant materials that offer high durability and strong barrier protection against moisture and oxygen. Samples have been tested and certified recyclable and biodegradable against brand requirements, providing a sustainable alternative to plastic.\u00a0<\/p>\n<p>Each participating brand will receive a 200ml bottle (122mm x 60mm) to test product compatibility. The bottles are suitable for both liquids and powders and are certified food-contact safe.\u00a0<\/p>\n<p>\u201cFifty bottles are all it takes to start real change,\u201d added <strong>Kelvin Lin, VP of Strategic Partnerships at NBCo<\/strong>. \u201cBrands often hesitate to take the first step, but this initiative allows them to kickstart the preliminary barrier and compatibility tests and see firsthand how our bottles could work within their existing product lines and help stakeholders realize the feasibility of an alternative.\u201d<\/p>\n<h3><strong>How brands can participate\u00a0<\/strong><\/h3>\n<p>NBCo is inviting brands across beauty, personal care, food, beverage, and consumer packaged goods to sign up. Interested brands can register at <span style=\"color: rgb(41, 105, 176);\">info@nbco.world<\/span>, and bottles will be shipped directly to them.\u00a0<\/p>\n<p>Following testing, NBCo will collaborate with brands to customize and scale production, with a roadmap to market as fast as three months, depending on final design and product requirements.\u00a0<\/p>\n<p>\u201cThe plastic crisis is not a waste problem \u2013 it\u2019s a design problem and a production problem,\u201d said <strong>Sian Sutherland, Co-founder of A Plastic Planet and PlasticFree<\/strong>, during the launch event at Davos 2025. \u201cWith regenerative, circular solutions like NBCo\u2019s fiber bottles, brands now have a realistic and rapid way to move beyond plastic and into a future where their packaging works in harmony with Nature, packaging that literally disappears without harm.\u201d\u00a0<\/p>\n<h3>\n<strong>A call to action for industry<\/strong> <\/h3>\n<p>NBCo believes the shift away from plastic should not be a solely consumer burden but an industry responsibility as well. Fast Forward 50 is part of a larger movement to rethink how packaging is designed, manufactured, and integrated into circular systems.\u00a0<\/p>\n<p>\u201cThe longer brands wait to transition away from plastic, the costlier it will be for the environment,\u201d said Lim. \u201cWe are providing the technical expertise to help make the switch easier including the infrastructure, supply chain, and even free products to trial. Now, we\u2019re calling on brands to take the next step with us.\u201d\u00a0<\/p>\n<p>For more information or to register for Fast Forward 50, contact <span style=\"color: rgb(41, 105, 176);\">info@nbco.world<\/span> \u00a0<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingstrategies.com\/articles\/105418-nbco-launches-fast-forward-50-to-accelerate-shift-from-plastic-to-fiber-bottles\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBCo, innovator in molded fiber packaging, has launched Fast Forward 50, a progressive initiative designed to help brands take their first step in transitioning away from single-use plastic bottles.\u00a0 As part of NBCo\u2019s commitment to driving real change in packaging, the company is offering 50 free fiber bottles to the first 50 brands that sign [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[266,112,104],"class_list":["post-5414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-molded-fiber","tag-personal-care-packaging","tag-plastic-alternatives"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5414"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5415"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}