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Canned wines have been popping up sporadically over the past few years, and orange wine is a variation that\u2019s simultaneously been gaining traction. It only makes sense that Target would see the movement of both of these, launching Nomadica<\/a>, its first-ever orange wine, in stores starting in March.<\/p>\n Nomadica\u2019s wine can packaging, designed by Aiden Duffy<\/a>, stands out with its mix of artistic design and minimal typography. The art on the orange can is\u00a0\u201cPlant Melody\u201d by Yadi Liu<\/a>. The artwork on the can is an abstract illustration with fluid, organic shapes, feeling like a nod to both classic wine label art and the free-spirited nature of the brand. The typography is understated yet elegant; the brand\u2019s logo is displayed in a refined serif, while the type of wine, such as \u201corange\u201d or \u201cros\u00e9,\u201d is written in a casual, handwritten script that adds a personal touch.<\/p>\n The cans are packaged in a crisp white box with a window cutout that allows the can\u2019s design to peek through, balancing simplicity with intrigue. The visual language suggests a mix of art and wine culture, making it feel just as at home on a Target shelf as it would in a curated bottle shop.<\/p>\n<\/div>\n