{"id":5454,"date":"2025-02-19T09:01:51","date_gmt":"2025-02-19T14:01:51","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5454"},"modified":"2025-02-19T09:01:51","modified_gmt":"2025-02-19T14:01:51","slug":"old-grand-dad-16yrs-legacy-driven-label-is-worth-its-weight-in-bourbon","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5454","title":{"rendered":"Old Grand-Dad 16yr\u2019s Legacy-Driven Label is Worth Its Weight In Bourbon"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I have always been a fan of type-driven packaging design, and Old Grand-Dad 16yr\u2019s packaging from\u00a0<a target=\"_blank\" href=\"https:\/\/tavern.agency\/\" rel=\"noreferrer noopener\">Tavern<\/a>\u00a0pulls directly from archival brand elements, with typography at its core.<\/p>\n<p>Designed in partnership with the James B. Beam Distilling Company (JBBDCo), the one-time-only limited release celebrates the brand\u2019s\u00a0legacy,\u00a0with a refreshed wordmark that utilizes hatching in favor of the usual solid black fill. A subtle drop shadow adds a dimensional quality to the lettering, creating a label that feels rooted yet refreshed, while the yellow backdrop adds a pleasant but purposeful nod to the brand\u2019s past.<\/p>\n<p>The finishing touches, like the textured black lettering, an embossed wax seal featuring a custom Old Grand-Dad monogram, and a neck ribbon inspired by Old Grand-Dad 114\u2019s packaging from the 80s and 90s, breathe new life into the brand while staying true to Old Grand-Dad\u2019s past.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/old-grand-dad-16yrs-legacy-driven-label-is-worth-its-weight-in-bourbon\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have always been a fan of type-driven packaging design, and Old Grand-Dad 16yr\u2019s packaging from\u00a0Tavern\u00a0pulls directly from archival brand elements, with typography at its core. Designed in partnership with the James B. Beam Distilling Company (JBBDCo), the one-time-only limited release celebrates the brand\u2019s\u00a0legacy,\u00a0with a refreshed wordmark that utilizes hatching in favor of the usual [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5454"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4294"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}