{"id":5457,"date":"2025-02-19T09:53:23","date_gmt":"2025-02-19T14:53:23","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5457"},"modified":"2025-02-19T09:53:23","modified_gmt":"2025-02-19T14:53:23","slug":"simply-pop-is-coca-colas-entrant-in-the-gut-soda-game","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5457","title":{"rendered":"Simply Pop Is Coca-Cola\u2019s Entrant In the Gut Soda Game"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>There\u2019s no such thing as a healthy soda, but by golly, beverage brands sure are trying to make it seem that way.<\/p>\n<p>Announced yesterday, Coca-Cola just released its first-ever prebiotic soda,\u00a0<a target=\"_blank\" href=\"https:\/\/www.coca-cola.com\/us\/en\/brands\/simply\/new-soda-pop\" rel=\"noreferrer noopener\">Simply Pop<\/a>. The beverage company\u2019s Simply brand extension looks to capitalize on the growing better-for-you soft drink category, which is expected to be valued at\u00a0<a target=\"_blank\" href=\"https:\/\/www.marketresearchfuture.com\/reports\/prebiotic-soda-market-37684\" rel=\"noreferrer noopener\">$3.5 billion by 2035<\/a>.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/simply-pop-is-coca-colas-entrant-in-the-gut-soda-game\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no such thing as a healthy soda, but by golly, beverage brands sure are trying to make it seem that way. Announced yesterday, Coca-Cola just released its first-ever prebiotic soda,\u00a0Simply Pop. The beverage company\u2019s Simply brand extension looks to capitalize on the growing better-for-you soft drink category, which is expected to be valued at\u00a0$3.5 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2052,2053,2054],"class_list":["post-5457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-healthy-soda","tag-poppi","tag-simply-pop"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5457"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5458"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}