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While some consumers have a real passion for cooking, others just want to get food on the table with the least amount of fuss, prep, and clean up. That\u2019s one reason why Dorot Gardens\u00ae<\/a>, a brand under the Kayco Beyond division, with its array of fresh, flash-frozen garlic and herbs, is a cook\u2019s best friend.<\/p>\n Aiming to widen appeal, they embarked on a rebrand to strengthen the culinary concept, \u201cPop. Drop. Done,\u201d while demonstrating the ease, quality and convenience of pre-portioned, flash-frozen garlic and herbs, eliminating the need for chopping or measuring.<\/p>\n Collaborating with creative agency, Chase Design Group<\/a>, the rebrand focused on vibrant packaging hues and compelling messaging to create a brand personality that resonates with both the foodie and the consumer looking to save time. According to Lindsey Reveche, Design Director at Chase Design Group, \u201cOur priority was to design a stylish, gourmet brand fit for a modern lifestyle with just enough simplicity to feel approachable and usable by anyone.\u201d<\/p>\n The new packaging<\/a> and brand assets needed to convey clearly that Dorot Gardens is revolutionizing cooking, ensuring richer, fresher flavors and aromas. \u201cWe wanted to make sure the brand would be visually appealing even when seen behind the frozen vegetable freezer doors,\u201d says Reveche. \u201cThe use of food-forward photography, coupled with a bright and friendly color palette, enhances the ingredients and makes Dorot Gardens more accessible to all home cooks.\u201d<\/p>\n The redesigned Dorot logo was created with a hand-lettered script that elevates the mark to feel both crafted and approachable. The script is paired with a modern sans-serif typeface and an increased size of \u201cGardens\u201d highlights the freshness of the products and increases brand recognition.<\/p>\n \u201cWith its larger, more prominent flavor callouts and individual colors for each flavor, consumers can easily find and pick the right one and use them hassle-free. We are confident that the new packaging will \u2018pop\u2019 off retailer\u2019s frozen<\/a> vegetable freezer shelves into consumer\u2019s carts,\u201d says Kayco Beyond General Manager, Michele Abo.<\/p>\n The Dorot Gardens lineup includes Crushed Garlic, Crushed Ginger, Chopped Basil, Saut\u00e9ed Glazed Onions, Chopped Cilantro, Crushed Turmeric, Chopped Parsley and Chopped Dill, each portioned in trays.<\/p>\n<\/div>\n