{"id":5544,"date":"2025-02-25T04:03:00","date_gmt":"2025-02-25T09:03:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5544"},"modified":"2025-02-25T04:03:00","modified_gmt":"2025-02-25T09:03:00","slug":"spindrift-launches-a-healthier-soda-because-who-isnt","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5544","title":{"rendered":"Spindrift Launches A Healthier Soda, Because Who Isn\u2019t?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The \u201chealthy soda\u201d boom is in full force, with brands racing to stake their claim in the crowded category. <a href=\"https:\/\/drinkspindrift.com\" target=\"_blank\" rel=\"noreferrer noopener\">Spindrift\u2019s<\/a> launch into the space comes just as Coca-Cola launches Simply Pop and Poppi scrambles to recover from its vending machine controversy. With so many brands vying for attention, the category is starting to feel just a teensy bit crowded.<\/p>\n<p>But Spindrift\u2019s packaging takes a distinct approach, leaning into a recognizable design language while setting itself apart from the artificial sweetener-fueled competition.<\/p>\n<p>The cans keep Spindrift\u2019s signature white backdrop, but the color blocks are richer, mimicking the indulgent flavors inside. The typography is crisp and unfussy, letting the fruit-forward flavors do the talking through a strong color palette. Unlike many competitors that rely on maximalist design to fight for shelf space, Spindrift maintains a balance that\u2019s structured and fun.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/spindrift-launches-a-healthier-soda-because-who-isnt\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The \u201chealthy soda\u201d boom is in full force, with brands racing to stake their claim in the crowded category. Spindrift\u2019s launch into the space comes just as Coca-Cola launches Simply Pop and Poppi scrambles to recover from its vending machine controversy. With so many brands vying for attention, the category is starting to feel just [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5544"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5545"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}