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Creating a paper bottle that performs equally to current alternatives, especially plastic, hasn\u2019t been easy.\u00a0<\/p>\n
Most examples of \u201cpaper bottles\u201d are really molded fiber exteriors with plastic bladders or liners inside. Even the idea of calling them paper bottles feels disingenuous, and consumers looking for a plastic-free alternative will likely be disappointed; Absolut\u2019s beta version of a paper bottle is\u00a043 percent plastic<\/a>; Diageo\u2019s Jonnie Walker Black Label\u00a0paper bottle<\/a>, trialed last year, is 90% plastic; Magnotta Wineries\u2019\u00a0Ugly Duck<\/a>\u00a0paper bottles reduce plastic usage by 77 percent. And who can forget cosmetics brand Innisfree\u2019s \u201cHello, I\u2019m Paper Bottle<\/a>,\u201d\u00a0which consumers discovered was actually a plastic bottle shrouded in molded fiber?<\/p>\n In all fairness, there are advantages to creating a molded fiber\/plastic hybrid bottle. Depending on what continent you call home, the plastic bladder and fiber exterior are usually both recyclable. Still, even with a plastic bladder or liner, paper bottles are lighter than conventional glass packaging, reducing distribution-related carbon emissions. Additionally, similar to plastic, paper bottles require less filler packaging to prevent breakage. Paper bottles are also safer in environments where sharp glass pieces, like a beach or a park, can present a hazard.<\/p>\n<\/div>\n