Berry Global has rolled out 100% recycled plastic packaging for the confectionery giant Mars.<\/p>\n
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It has created pantry jars for treats such as M&M\u2019S, Skittles and Starburst.<\/p>\n
The updated pantry jars, now available across the US, are made entirely from recycled plastic, excluding the lids.<\/p>\n
This transition builds upon the previous version of the jars, which contained 15% recycled plastic and were launched in 2022.<\/p>\n
These jars come in three sizes: 60, 81 and 87 ounces, and are widely recyclable.<\/p>\n
The switch to 100% recycled plastic utilises mechanically processed recycled content, which is expected to reduce the use of virgin plastic by more than 1,300mt annually.<\/p>\n
The use of post-consumer resin, sourced from kerbside recycling programmes, for the jars not only diverts plastic waste from landfills but also lessens the reliance on new plastic production and cuts emissions.<\/p>\n
Produced at Berry\u2019s manufacturing facility, the \u201ceasy-grip\u201d square jars are made with certified food-grade mechanically recycled resin.<\/p>\n
Berry\u2019s expertise in material science and technical resources was instrumental in collaborating with Mars to achieve their shared sustainability objectives without compromising the quality of the product.<\/p>\n
Berry Global consumer packaging North America division food, beverage and spirits vice-president Peter Goshorn stated: \u201cAs companies across the globe commit to transitioning to a circular economy, the ability to deliver products made with recycled materials at scale is crucial.<\/p>\n
\u201cThat\u2019s why we\u2019re collaborating with leading brands, like Mars, to significantly increase the use of recycled content to drive responsible business growth without compromising performance or aesthetics.\u201d<\/p>\n
As part of its sustainable packaging plan, Mars has been working to redesign its packaging portfolio.<\/p>\n
It aims to reduce plastic use and ensure that all its packaging is reusable, recyclable or compostable.<\/p>\n
Since 2017, Mars has been collaborating with Berry to drive innovation in sustainable packaging.<\/p>\n
Mars is redesigning 12,000 packaging components with the help of hundreds of its own associates and through partnerships with organisations such as Berry.<\/p>\n
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