{"id":5578,"date":"2025-02-26T07:37:34","date_gmt":"2025-02-26T12:37:34","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5578"},"modified":"2025-02-26T07:37:34","modified_gmt":"2025-02-26T12:37:34","slug":"graza-announces-frizzle-frying-oil-and-new-non-squeeze-bottle-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5578","title":{"rendered":"Graza Announces \u2018Frizzle\u2019 Frying Oil and New Non-Squeeze Bottle Packaging"},"content":{"rendered":"


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When olive oil brand Graza launched in 2022, it made quite the splash thanks to its unique squeeze bottle packaging and lovely labels, courtesy of Gander.\u00a0<\/p>\n

Graza\u2019s success due in part to its packaging, a then novelty in the olive oil segment, led to other brands using squeeze bottles, and accusations on LinkedIn by CEO Andrew Benin of \u201cblatant disrespect<\/a>\u201d over perceived copying of the format (with a prompt apology). That LinkedIn tirade prompted another\u00a0discussion<\/a>\u00a0by olive oil snobs over even using plastic to package olive oil and how the material can be detrimental to taste.<\/p>\n

Since Benin\u2019s LinkedIn rant and extension of an olive branch to Brightland, Graza has expanded beyond the squeeze bottle, adding\u00a0refills<\/a>\u00a0in aluminum cans and dropping limited-edition ephemera like\u00a0potato chips<\/a>,\u00a0granola<\/a>,\u00a0cocktails<\/a>, and\u00a0soap<\/a>.<\/p>\n<\/div>\n


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When olive oil brand Graza launched in 2022, it made quite the splash thanks to its unique squeeze bottle packaging and lovely labels, courtesy of Gander.\u00a0 Graza\u2019s success due in part to its packaging, a then novelty in the olive oil segment, led to other brands using squeeze bottles, and accusations on LinkedIn by CEO […]<\/p>\n","protected":false},"author":5,"featured_media":5579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2074,2075],"class_list":["post-5578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-graza","tag-spray"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5578"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5579"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}