{"id":5694,"date":"2025-03-05T00:40:00","date_gmt":"2025-03-05T05:40:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5694"},"modified":"2025-03-05T00:40:00","modified_gmt":"2025-03-05T05:40:00","slug":"young-jerks-helps-rebrand-seattle-chocolate-into-warrior-queen-inspired-maeve","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5694","title":{"rendered":"Young Jerks Helps Rebrand \u2018Seattle Chocolate\u2019 Into Warrior Queen-Inspired \u2018Maeve\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>After three decades as Seattle Chocolate Company, the ethical and premium chocolatier has rebranded itself as\u00a0<a target=\"_blank\" href=\"https:\/\/maevechocolate.com\/\" rel=\"noreferrer noopener\">Maeve<\/a>, named after a warrior queen from Irish mythology.<\/p>\n<p>While the idea of trading in all of that brand equity might be a scary notion for some, the idea for the rebrand came about from a conversation between owner and CEO Jean Thompson and her daughter Elle Thompson about a shared vision to expand the brand beyond its Seattle origins while still staying true to its roots.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/young-jerks-helps-rebrand-seattle-chocolate-into-warrior-queen-inspired-maeve\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After three decades as Seattle Chocolate Company, the ethical and premium chocolatier has rebranded itself as\u00a0Maeve, named after a warrior queen from Irish mythology. While the idea of trading in all of that brand equity might be a scary notion for some, the idea for the rebrand came about from a conversation between owner and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5694"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5695"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}