{"id":5706,"date":"2025-03-05T09:47:23","date_gmt":"2025-03-05T14:47:23","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5706"},"modified":"2025-03-05T09:47:23","modified_gmt":"2025-03-05T14:47:23","slug":"archer-unveils-bold-new-brand-identity","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5706","title":{"rendered":"Archer Unveils Bold New Brand Identity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/archerjerky.com\" target=\"_blank\" rel=\"noreferrer noopener\">Archer\u2019s<\/a> rebrand ditches the dark, rustic look for a cleaner, high-impact design that leans into simplicity. The black packaging is gone, replaced with a cream background that feels fresh and open. <\/p>\n<p>The new orange-and-blue color scheme brings energy, while the bull illustration creates a strong brand mark. The script logo now feels more confident, and the arrow detail adds movement. <\/p>\n<p>Instead of ingredient photography, the focus is on the product name and protein callout, making it easy to spot and grab on shelves.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/archer-unveils-bold-new-brand-identity\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Archer\u2019s rebrand ditches the dark, rustic look for a cleaner, high-impact design that leans into simplicity. The black packaging is gone, replaced with a cream background that feels fresh and open. The new orange-and-blue color scheme brings energy, while the bull illustration creates a strong brand mark. The script logo now feels more confident, and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5706"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5707"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}