{"id":5728,"date":"2025-03-06T00:20:00","date_gmt":"2025-03-06T05:20:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5728"},"modified":"2025-03-06T00:20:00","modified_gmt":"2025-03-06T05:20:00","slug":"is-muesli-back-brandopus-refreshes-alpen-to-get-consumers-to-reconsider-the-breakfast-staple","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5728","title":{"rendered":"Is Muesli Back? BrandOpus Refreshes Alpen To Get Consumers To Reconsider the Breakfast Staple"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Muesli, a traditional breakfast dish made from rolled oats and fruit, has lost popularity. Given the popularity of similar oat-based breakfasts like granola and overnight oats (or, as we used to call it,\u00a0<em>porridge<\/em>), it seems muesli is due for a comeback.<\/p>\n<p>Weetabix\u2019s Alpen, created in 1971, has recently refreshed its brand identity to reconnect with consumers looking for a healthy and hearty breakfast. Alpen tasked studio\u00a0<a target=\"_blank\" href=\"https:\/\/www.brandopus.com\/\" rel=\"noreferrer noopener\">BrandOpus<\/a>\u00a0with contemporizing its brand identity and getting consumers to consider muesli as an alternative to granola and oatmeal.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/is-muesli-back-brandopus-refreshes-alpen-to-get-consumers-to-reconsider-the-breakfast-staple\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muesli, a traditional breakfast dish made from rolled oats and fruit, has lost popularity. Given the popularity of similar oat-based breakfasts like granola and overnight oats (or, as we used to call it,\u00a0porridge), it seems muesli is due for a comeback. Weetabix\u2019s Alpen, created in 1971, has recently refreshed its brand identity to reconnect with [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5728"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5665"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}