{"id":5767,"date":"2025-03-07T06:09:24","date_gmt":"2025-03-07T11:09:24","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5767"},"modified":"2025-03-07T06:09:24","modified_gmt":"2025-03-07T11:09:24","slug":"kill-devil-rums-packaging-is-a-maritime-treasure","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5767","title":{"rendered":"Kill Devil Rum\u2019s Packaging Is A Maritime Treasure"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Outer Banks Distilling\u2019s Kill Devil Rum packaging, designed by <a href=\"https:\/\/www.creaturetheory.com\" target=\"_blank\" rel=\"noreferrer noopener\">Creature Theory <\/a>, leans into its coastal roots through layered textures and foiled typography. The oversized, serif-heavy lettering commands attention, sitting against an intricate backdrop of illustrated ocean waves. <\/p>\n<p>Each variant gets its own color scheme, think deep blue for silver rum, aged gold for the 2-year, and a textured copper for the pecan-infused edition. The bottle caps extend the storytelling with etched details, resembling nautical maps or aged barrels. The whole look is full of movement, echoing the brand\u2019s seafaring inspiration.<\/p>\n<p>We spoke with Matt Ebbing<strong>,\u00a0<\/strong>founder and chief creative director of Creature Theory, about ditching pirate cliches and deep-diving into shipwrecks.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/kill-devil-rums-packaging-is-a-maritime-treasure\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outer Banks Distilling\u2019s Kill Devil Rum packaging, designed by Creature Theory , leans into its coastal roots through layered textures and foiled typography. The oversized, serif-heavy lettering commands attention, sitting against an intricate backdrop of illustrated ocean waves. Each variant gets its own color scheme, think deep blue for silver rum, aged gold for the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5767"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5665"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}