{"id":5808,"date":"2025-03-11T00:42:00","date_gmt":"2025-03-11T04:42:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5808"},"modified":"2025-03-11T00:42:00","modified_gmt":"2025-03-11T04:42:00","slug":"mexican-design-studio-heavy-breathes-life-into-brands","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5808","title":{"rendered":"Mexican Design Studio Heavy Breathes Life Into Brands"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Brands are entities with personalities of their own.\u00a0<\/p>\n<p>Of course, not all studios or agencies design a brand as if they\u2019re crafting a character with a distinct personality and feelings, almost like a person one would want to know, hang out with, or have as a friend. But that\u2019s how Mexico\u2019s\u00a0<a href=\"https:\/\/heavy.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heavy<\/a> approaches each of their projects, bringing life to every brand that reaches the marketplace.<\/p>\n<p>Based in Guadalajara, Mexico, Sofia Vargas and Lane Cope founded<a target=\"_blank\" href=\"https:\/\/heavy.mx\/\" rel=\"noreferrer noopener\">\u00a0Heavy<\/a>\u00a0in 2016 after the duo became enamored with brand design. Frustration also guided the studio\u2019s origins, as they were both unable to practice design how they wanted. They both studied design at ITESO, where the attention and success of Mexican design studios like Anagrama, Menta, and Futura inspired them.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/mexican-design-studio-heavy-breathes-life-into-brands\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands are entities with personalities of their own.\u00a0 Of course, not all studios or agencies design a brand as if they\u2019re crafting a character with a distinct personality and feelings, almost like a person one would want to know, hang out with, or have as a friend. But that\u2019s how Mexico\u2019s\u00a0Heavy approaches each of their [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5808"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5809"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}