{"id":5880,"date":"2025-03-13T04:49:13","date_gmt":"2025-03-13T08:49:13","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5880"},"modified":"2025-03-13T04:49:13","modified_gmt":"2025-03-13T08:49:13","slug":"the-battle-over-plastic-labelling-heats-up-in-california","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5880","title":{"rendered":"The battle over plastic labelling heats up in California"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"article-image\">\n<figure class=\"article-image__container\">\n                                    <picture><source media=\"(min-width: 990px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2025\/03\/Newsom-770x433.jpg\"\/><source media=\"(min-width: 430px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2025\/03\/Newsom-940x528.jpg\"\/>\n                                    <\/picture><figcaption class=\"c-featured-image__description\">Governor Gavin Newsom faces criticism over changes to California\u2019s plastic reduction policies \/ Credit: Sheila Fitzgerald via Shutterstock<\/figcaption><\/figure>\n<\/p><\/div>\n<p class=\"drop-cap\">A coalition of 150 environmental organisations and businesses has voiced strong opposition to California\u2019s newly proposed Assembly Bill 473 (AB 473), arguing that it undermines the state\u2019s existing \u201cTruth in Labelling\u201d law (SB 343).<\/p>\n<p>            <!-- sponsored-whitepaper sponsored hidden sponsored-with-form --><\/p>\n<p>The bill, introduced by Assembly Member Lori Wilson, seeks to alter California\u2019s standards for labelling single-use plastic items as recyclable. Critics claim that these changes would allow misleading recyclability claims and delay effective plastic pollution regulation.<\/p>\n<p>The opposition letter, sent to Governor Gavin Newsom and Assembly Natural Resources Committee Chair Isaac Bryan on 27 February, calls for full implementation of SB 343 instead of modifying it. The bill is expected to be reviewed in committee this week.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-concerns-over-misleading-recyclability-claims\">Concerns over misleading recyclability claims<\/h2>\n<p>Under the current SB 343 law, only items that meet strict collection, sorting, and reprocessing requirements can be labelled as recyclable.<\/p>\n<p>AB 473 would extend the timeline for compliance until 2032, effectively permitting single-use plastics such as cups, cutlery, and multi-layer pouches to carry a recyclable label without meeting these standards.<\/p>\n<p>Environmental groups argue that this move benefits the plastics industry at the expense of consumers and recycling facilities. Susan Keefe, Director of Beyond Plastics\u2019 Southern California division, warned that allowing false labelling would undermine California\u2019s pollution reduction goals.<\/p>\n<p>\u201cWe must require truth when it comes to recycling labels. AB 473 will mislead consumers and slow progress in tackling plastic waste,\u201d she said.<\/p>\n<p>Opponents also highlight the risks posed to recycling facility workers, who face increased exposure to plastic chemicals and heightened fire hazards due to improperly sorted plastics.<\/p>\n<p>They warn that allowing non-recyclable plastics into curbside collection systems will increase costs for consumers and lead to higher contamination of genuinely recyclable materials.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-plastic-industry-influence-delays-pollution-reduction-efforts\">Plastic industry influence delays pollution reduction efforts<\/h2>\n<p>Concerns over industry influence on environmental policies have intensified following Governor Newsom\u2019s recent decision to reconsider key aspects of California\u2019s extended producer responsibility law, SB 54.<\/p>\n<p>Originally passed in 2022, SB 54 aimed to reduce single-use plastics and hold producers accountable for funding recycling efforts. However, Newsom\u2019s call to rework the legislation has sparked criticism from environmental groups, who see it as a concession to the plastics industry.<\/p>\n<p>The Plastic Pollution Coalition and other organisations in the Break Free From Plastic movement have condemned the governor\u2019s stance, arguing that it represents a rollback of voter-supported plastic reduction policies.<\/p>\n<p>\u201cCalifornians want an end to the plastic pollution crisis and have voted to do so,\u201d said Dianna Cohen, co-founder and CEO of the Plastic Pollution Coalition. \u201cIf leaders won\u2019t lead, the people will.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-uncertainty-over-polystyrene-ban-enforcement\">Uncertainty over polystyrene ban enforcement<\/h2>\n<p>Further complicating California\u2019s plastic waste management efforts is the lack of enforcement of the state\u2019s polystyrene ban, which came into effect on 1 January 2025 under SB 54.<\/p>\n<p>The law prohibits the sale, distribution, and import of polystyrene foam products in California. However, environmental advocates note that little has been done to inform businesses and consumers about the ban or to ensure compliance.<\/p>\n<p>The situation has raised concerns over regulatory effectiveness, especially following reports that the former director of CalRecycle\u2014California\u2019s state recycling agency\u2014now serves as executive director of the Circular Action Alliance, an organisation linked to major plastic and packaging companies.<\/p>\n<p>Critics argue this represents a conflict of interest and a troubling sign of industry influence over the state\u2019s plastic reduction policies.<\/p>\n<p>As pressure mounts on California\u2019s government to enforce existing regulations and resist industry lobbying efforts, environmental groups remain committed to pushing for stronger action.<\/p>\n<p>Whether through legal avenues or renewed voter initiatives, they insist that transparent labelling and meaningful reductions in plastic production are essential for addressing the state\u2019s growing plastic pollution problem.<\/p>\n<p>            <!-- sponsored-whitepaper sponsored hidden sponsored-with-form --><\/p>\n<p><!-- Newsletter banner start --><\/p>\n<p><!-- <link rel=\"stylesheet\" href=\"\"> --><\/p>\n<div class=\"grid-container\">\n<section class=\"gdm-newsletter-banner__container\">\n<div class=\"grid-x gdm-newsletter-banner__wrapper-container gdm-newsletter-banner__wrapper-container--article\">\n<div class=\"cell large-9 gdm-newsletter-banner-info__wrapper\">\n<div class=\"gdm-newsletter-banner-logo__container\">\n                    <img decoding=\"async\" src=\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/>\n                <\/div>\n<p><h3 class=\"gdm-newsletter-banner__heading wp-noreslt\">Sign up for our daily news round-up!<\/h3>\n<h3 class=\"gdm-newsletter-banner__sub-heading\">Give your business an edge with our leading industry insights.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><!-- Newsletter banner end --><\/p>\n<footer class=\"article-footer\">\n                                <!-- article-actions start --><\/p>\n<p><!-- .gdm-article-actions -->                                <!-- article-actions end --><br \/>\n                            <\/footer>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packaging-gateway.com\/news\/battle-over-plastic-labelling-heats-up-in-california\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Governor Gavin Newsom faces criticism over changes to California\u2019s plastic reduction policies \/ Credit: Sheila Fitzgerald via Shutterstock A coalition of 150 environmental organisations and businesses has voiced strong opposition to California\u2019s newly proposed Assembly Bill 473 (AB 473), arguing that it undermines the state\u2019s existing \u201cTruth in Labelling\u201d law (SB 343). The bill, introduced [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2116],"class_list":["post-5880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-battle-over-plastic-labelling-heats-up-in-california"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5880"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5881"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}