{"id":5912,"date":"2025-03-14T08:50:59","date_gmt":"2025-03-14T12:50:59","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5912"},"modified":"2025-03-14T08:50:59","modified_gmt":"2025-03-14T12:50:59","slug":"ms-pulls-an-rxbar-and-lists-their-ingredients-on-the-front-of-the-box","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5912","title":{"rendered":"M&amp;S Pulls an RXBAR and Lists Their Ingredients on the Front of the Box"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>When it comes to branding for protein and granola bars, perhaps the most effective design\u2014to this day\u2014comes from RXBAR. It seems startlingly obvious now, but who knew that simply listing your ingredients on the wrapper, all pronounceable, mind you, would tie back to the brand\u2019s ethos of transparency and minimal natural qualities?<\/p>\n<p>British retailer Marks &amp; Spencer (M&amp;S) must have gotten the memo, as the brand\u2019s Managing Director, Alex Freudmann, took to\u00a0<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/alex-freudmann-8563b4_our-new-only-1-ingredient-cornflakes-have-activity-7305496162055127041-PirE\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAEBHPUB-S9lXM0Vq-D06o4cXR479Fw21fY\" rel=\"noreferrer noopener\">LinkedIn<\/a>\u00a0to unveil their latest cereal packaging design. Taking a page from the RXBAR playbook, the brand listed all of the ingredients on the front of the box.<\/p>\n<p>\u201cM&amp;S has always led the way on having the cleanest food,\u201d wrote Freudmann, \u201cand with this new range, the team has pushed the boundaries again. The ingredients list for the Cornflakes is\u00a0literally\u00a0just \u2013 \u2018Corn.\u2019 Similarly, the ingredients list for the Multigrain Hoops is only five long.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/ms-pulls-an-rxbar-and-lists-their-ingredients-on-the-front-of-the-box\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to branding for protein and granola bars, perhaps the most effective design\u2014to this day\u2014comes from RXBAR. It seems startlingly obvious now, but who knew that simply listing your ingredients on the wrapper, all pronounceable, mind you, would tie back to the brand\u2019s ethos of transparency and minimal natural qualities? British retailer Marks [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[225,2120,2121],"class_list":["post-5912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-cereal","tag-ms","tag-rxbar"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5912"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5913"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}