{"id":5968,"date":"2025-03-18T08:54:34","date_gmt":"2025-03-18T12:54:34","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5968"},"modified":"2025-03-18T08:54:34","modified_gmt":"2025-03-18T12:54:34","slug":"jacobsen-looks-to-future-with-brand-refresh","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5968","title":{"rendered":"Jacobsen Looks To Future With Brand Refresh"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Although well-regarded, Jacobsen, Carlsberg\u2019s premium beer brand, felt it was due for a refresh. Enlisting creative agency\u00a0<a target=\"_blank\" href=\"https:\/\/www.robot-food.com\/\" rel=\"noreferrer noopener\">Robot Food<\/a>, they sought to add modernity and align the Jacobsen brand with contemporary consumer habits, like pairing premium beers with food.<\/p>\n<p>Robot Food updated the logo, turning the bust of Carlsberg founder J.C. Jacobsen to the right, signifying a look toward the future and the brand\u2019s progressive nature. The logo\u2019s centerpiece also received a bolder treatment for a strengthened shelf presence.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/jacobsen-looks-to-future-with-brand-refresh\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although well-regarded, Jacobsen, Carlsberg\u2019s premium beer brand, felt it was due for a refresh. Enlisting creative agency\u00a0Robot Food, they sought to add modernity and align the Jacobsen brand with contemporary consumer habits, like pairing premium beers with food. Robot Food updated the logo, turning the bust of Carlsberg founder J.C. Jacobsen to the right, signifying [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5968"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5969"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}