{"id":597,"date":"2024-07-03T16:26:27","date_gmt":"2024-07-03T20:26:27","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=597"},"modified":"2024-07-03T16:26:27","modified_gmt":"2024-07-03T20:26:27","slug":"pelinova-embrace-the-spirit-of-croatia-with-a-fresh-twist-by-thirst","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=597","title":{"rendered":"Pelinova: Embrace the Spirit of Croatia with a Fresh Twist by Thirst"},"content":{"rendered":"


\n<\/p>\n

\n

Thirst<\/a> partners with Stock Spirits to create Pelinova, revitalizing Croatian Pelinkovac with a modern edge. The design features a striking orange label and a radiant sun emblem, blending tradition with contemporary style. This premium herbal liqueur, crafted from 30 hand-selected herbs, offers a bright, smooth, and bitter flavor with a design aimed at attracting a younger audience.<\/p>\n

\"\"<\/figure>\n
\n
\n

Tasked by Stock Spirits to create a new-to-world brand in the Croatian Pelinkovac category, dusting off the nation\u2019s beloved bitters, to disrupt and create fresh relevance. The challenge was to attract a new generation of drinkers, open up the drinking occasion, and drive reappraisal of the category. <\/p>\n

Despite its rich history, Pelinkovac was relegated as a tipple for grandparents, rather than being known as a beloved national drink. With the absence of a defined occasion or role, it was associated with the post-dinner digestif consumption moment reserved for formal family get-togethers or a right of passage for party-bound teens. We knew that for our younger, aspirational audience, drinking was all about the occasion, fuelled by a desire to want their drinks to match their mood and sense of style. <\/p>\n

Inspired by Croatia\u2019s melting pot of influences, we created the brand platform \u2018ignite unexpected connections\u2019. This informed the name, liquid and the VBI, with the ambition to create a world brimming with the bustling, sun-soaked terrace drinking culture of Croatia\u2019s youth. Our name Pelinova is a play on the word novi meaning \u2018new\u2019 in Croatian and the liquid was given a hint of citrus to appeal to the palette of our target market. <\/p>\n

Creatively, we wanted to drive premium associations with a nod to the rich heritage of the category. We offset the crafted botanical details with a contemporary shock of orange paired with bold typography to evoke a contrast between old and new. This led to the creation of a versatile kit of parts to bring to life the positioning across a diverse range of touch points.
Our glowing sun is central to the design, radiating the warm glow evocative of golden hour get-togethers.<\/p>\n

\u2013 Thirst<\/cite><\/p><\/blockquote>\n<\/figure>\n<\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Thirst partners with Stock Spirits to create Pelinova, revitalizing Croatian Pelinkovac with a modern edge. The design features a striking orange label and a radiant sun emblem, blending tradition with contemporary style. This premium herbal liqueur, crafted from 30 hand-selected herbs, offers a bright, smooth, and bitter flavor with a design aimed at attracting a […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-597","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=597"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/597\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}