{"id":6030,"date":"2025-03-20T07:12:09","date_gmt":"2025-03-20T11:12:09","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=6030"},"modified":"2025-03-20T07:12:09","modified_gmt":"2025-03-20T11:12:09","slug":"yellow-tail-hopes-to-hop-out-of-sales-slump-with-brand-refresh","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=6030","title":{"rendered":"Yellow Tail Hopes To Hop Out Of Sales Slump WIth Brand Refresh"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Australian wine brand Yellow Tail has always been known for being approachable, budget-friendly, and unpretentious.\u00a0<\/p>\n<p>Debuting in 2001, the brand has had great domestic and international success. However, amidst a<a target=\"_blank\" href=\"https:\/\/www.nbcnews.com\/data-graphics\/data-shows-wine-decline-consumers-spending-less-drinking-less-rcna187628\" rel=\"noreferrer noopener\">\u00a0decline<\/a>\u00a0in wine consumption, especially among younger drinkers opting for other options like RTD cocktails, non-alcoholic drinks, and cannabis, the brand was due for a brand refresh.<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/yellow-tail-hopes-to-hop-out-of-sales-slump-with-brand-refresh\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Australian wine brand Yellow Tail has always been known for being approachable, budget-friendly, and unpretentious.\u00a0 Debuting in 2001, the brand has had great domestic and international success. However, amidst a\u00a0decline\u00a0in wine consumption, especially among younger drinkers opting for other options like RTD cocktails, non-alcoholic drinks, and cannabis, the brand was due for a brand refresh. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2141],"class_list":["post-6030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-yellow-tail"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6030"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/6031"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}