{"id":6038,"date":"2025-03-20T11:08:11","date_gmt":"2025-03-20T15:08:11","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=6038"},"modified":"2025-03-20T11:08:11","modified_gmt":"2025-03-20T15:08:11","slug":"in-praise-of-guy-fieri-and-flavortown-or-why-brand-design-doesnt-need-to-be-this-hard","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=6038","title":{"rendered":"In Praise of Guy Fieri and Flavortown (or Why Brand Design Doesn\u2019t Need To Be This Hard)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Maybe you clicked on this story because you saw the hero image of Guy Fieri and his Flavortown product line, and you assumed that one of us was going to take the piss out of the design and throw around some snarky language because, hey, yours truly has absolutely done that before.<\/p>\n<p>That\u2019s not what this piece is about. It is about\u00a0<em>good<\/em>\u00a0design\u2014design that makes sense and accomplishes the brief\u2019s goals.<\/p>\n<p>For instance, if Guy Fieri approaches you about\u00a0<a target=\"_blank\" href=\"https:\/\/www.prnewswire.com\/news-releases\/get-ready-to-wing-toss-and-season-like-a-boss-302405257.html\" rel=\"noreferrer noopener\">extending his line of sauces and spices<\/a>, you\u2019re not digging into what makes Guy tick or some forgotten footnote from his origin story that feels like a pretty gosh-darn good metaphor for why his Burger Joint Seasoning is red. Nope, you\u2019re getting that trusted shit-eating grin, the trademark spikes, and Flavortown set in a type that doesn\u2019t look all that different from an early-00s lower back tattoo.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/in-praise-of-guy-fieri-and-flavortown-or-why-brand-design-doesnt-need-to-be-this-hard\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maybe you clicked on this story because you saw the hero image of Guy Fieri and his Flavortown product line, and you assumed that one of us was going to take the piss out of the design and throw around some snarky language because, hey, yours truly has absolutely done that before. That\u2019s not what [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2144,2145],"class_list":["post-6038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-flavortown","tag-guy-fieri"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6038"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/6039"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}