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Nassau Candy, manufacturer of specialty and private label confections, has announced that its Clever Candy Comet Crusher 4-inch Giant Packaged Jawbreaker is in stock and shipping.\u00a0<\/p>\n
The Comet Crusher takes the classic jawbreaker to the next level with over-the-top size and packaging. On each interactive space-themed package, consumers are challenged to \u201cEmbark on an exploration of flavor\u201d which will take them to the center ring of the Comet Crusher.<\/p>\n
The Comet Crusher\u2019s packaging keeps consumers engaged by offering up different names for the jawbreaker layer the consumer stops eating on, like \u201cSpace Cadet\u201d and \u201cIntergalactic Champion.\u201d Fun facts offer further opportunities to interact with the product both in person and when sharing on social media. \u00a0<\/p>\n
\u201cJawbreakers are a nostalgic candy classic but are getting hard to find packaged,\u201d says Dana Rodio, director of marketing and brand strategy. \u201cWe developed the Clever Candy Comet Crusher to bring the playful eating experience of a jawbreaker to point of sale and gifting with added wow factor. The four-inch size (which almost feels like the size of the baseball) defies industry norms, making it the world\u2019s largest, which instantly will engage consumers.\u201d<\/p>\n<\/div>\n