{"id":6086,"date":"2025-03-24T09:16:38","date_gmt":"2025-03-24T13:16:38","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=6086"},"modified":"2025-03-24T09:16:38","modified_gmt":"2025-03-24T13:16:38","slug":"you-wont-believe-whos-selling-the-cheapest-eggs-in-nyc-hint-its-not-a-grocery-store","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=6086","title":{"rendered":"You Won\u2019t Believe Who\u2019s Selling the Cheapest Eggs in NYC (Hint: It\u2019s Not a Grocery Store)"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>In an unexpected crossover between skincare and groceries, beauty brand <a href=\"https:\/\/theordinary.com\/en-us\">The Ordinary<\/a> has partnered with <a href=\"https:\/\/mschf.com\/\">MSCHF<\/a> to sell cartons of eggs (yes, real eggs) for $3.37 at two of its New York City storefronts. The unexpected stunt was only available on March 22 and 23, and the project was framed as \u201cno frills, just eggs,\u201d offering a surprisingly affordable price point amid the ongoing egg shortage and rising grocery costs.<\/p>\n<p>The eggs come in minimalist packaging that perfectly mirrors The Ordinary\u2019s signature branding: straightforward typography, muted tones, and a focus on simplicity. Known for its vegan skincare line, The Ordinary\u2019s entry into the world of animal products is a deliberate contradiction, a move that emphasizes the project\u2019s satirical edge.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/you-wont-believe-whos-selling-the-cheapest-eggs-in-nyc-hint-its-not-a-grocery-store\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an unexpected crossover between skincare and groceries, beauty brand The Ordinary has partnered with MSCHF to sell cartons of eggs (yes, real eggs) for $3.37 at two of its New York City storefronts. The unexpected stunt was only available on March 22 and 23, and the project was framed as \u201cno frills, just eggs,\u201d [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-6086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6086"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/6087"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}