{"id":6175,"date":"2025-03-27T10:23:29","date_gmt":"2025-03-27T14:23:29","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=6175"},"modified":"2025-03-27T10:23:29","modified_gmt":"2025-03-27T14:23:29","slug":"coca-cola-trots-out-the-dead-carcass-of-the-share-a-coke-campaign-for-gen-z","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=6175","title":{"rendered":"Coca-Cola Trots Out the Dead Carcass of the \u2018Share a Coke\u2019 Campaign For Gen Z"},"content":{"rendered":"


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When Coca-Cola first launched its \u201cShare a Coke\u2019\u201d campaign from Ogilvy in 2011, it was a masterclass in personalization. Essentially, Coca-Cola swapped out its logo with an invitation to \u201cshare a coke with\u201d one of 250 of the most popular names in Australia. It worked like gangbusters. In 2014, the campaign moved to America, whipping up a consumer frenzy that not only led to an increase in sales, but was popular with the young folks, leading to a 7% uptick amongst the demographic and reversing a\u00a0decade-long decline<\/a>\u00a0for the brand.\u00a0<\/p>\n

Eventually, even more names followed, with the campaign extending to multiple countries\u2014then came the bottles that said \u201cbro\u201d or \u201cbestie\u201d because when you land on a marketing hit, the best thing to do is beat it into the ground and squeeze every last dollar you can from it.<\/p>\n

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