{"id":6243,"date":"2025-04-01T08:24:52","date_gmt":"2025-04-01T12:24:52","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=6243"},"modified":"2025-04-01T08:24:52","modified_gmt":"2025-04-01T12:24:52","slug":"base-design-says-its-easy-being-green-with-visual-identity-for-12s-matcha-line","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=6243","title":{"rendered":"Base Design Says It\u2019s Easy Being Green With Visual Identity for 12\u2019s Matcha Line"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/www.basedesign.com\" target=\"_blank\" rel=\"noreferrer noopener\">Base Design<\/a>\u2019s work for 12 leans into simplicity with precision. The packaging uses a crisp white base with soft airbrushed gradients of matcha green across the box, creating a sense of calm clarity. <\/p>\n<p>The oversized \u201c12\u201d is set in a serif typeface with an ink-dot texture, giving it a tactile quality that echoes tea leaf powder. The typography is minimal, set in a tight, mechanical alignment, nodding to scientific labeling, but still balanced by the colors and patterns.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/base-design-says-its-easy-being-green-with-visual-identity-for-12s-matcha-line\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Base Design\u2019s work for 12 leans into simplicity with precision. The packaging uses a crisp white base with soft airbrushed gradients of matcha green across the box, creating a sense of calm clarity. The oversized \u201c12\u201d is set in a serif typeface with an ink-dot texture, giving it a tactile quality that echoes tea leaf [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-6243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6243"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/6244"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}