{"id":625,"date":"2024-07-04T09:32:38","date_gmt":"2024-07-04T13:32:38","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=625"},"modified":"2024-07-04T09:32:38","modified_gmt":"2024-07-04T13:32:38","slug":"jordans-skinny-mixes-unveils-new-packaging-in-brand-refresh","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=625","title":{"rendered":"Jordan\u2019s Skinny Mixes unveils new packaging in brand refresh\u00a0"},"content":{"rendered":"


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The move celebrates 15 years since the brand\u2019s inception. Credit: Jordan\u2019s Skinny Mixes\/Business Wire. <\/figcaption><\/figure>\n<\/p><\/div>\n

Drinks company Jordan\u2019s Skinny Mixes has announced a comprehensive brand refresh as it celebrates its 15th anniversary.\u00a0<\/p>\n

The rebrand, which follows insights from customer feedback and consumer surveys, is primarily aimed at energising women through a blend of empowerment, community, and inspiration.\u00a0\u00a0<\/p>\n

Customer feedback indicated the need for a more cohesive brand identity and the development of an ownable brand purpose in order to raise awareness and reach a wider audience.\u00a0<\/p>\n

The brand\u2019s updated purpose will be reflected across various elements, including new packaging, e-commerce, partnerships, social media, and others.\u00a0<\/p>\n

The new brand identity includes a refined logo, updated cap finishes, and redesigned front-of-packaging for all stock-keeping units (SKUs).<\/p>\n

The updated packaging rollout began last month both in-store and online, with the branding to be made available across all of the company\u2019s products within the coming months.<\/p>\n

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