{"id":6315,"date":"2025-04-04T03:53:32","date_gmt":"2025-04-04T07:53:32","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=6315"},"modified":"2025-04-04T03:53:32","modified_gmt":"2025-04-04T07:53:32","slug":"riverside-natural-foods-selects-amcors-packaging-for-madegood-trail-mix-bars","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=6315","title":{"rendered":"Riverside Natural Foods selects Amcor\u2019s packaging for MadeGood Trail Mix bars"},"content":{"rendered":"


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The solution is claimed to reduce the use of virgin plastic by 77%. Credit: Amcor.<\/figcaption><\/figure>\n<\/p><\/div>\n

Riverside Natural Foods has collaborated with Amcor to introduce Riverside\u2019s MadeGood Trail Mix bars in Amcor\u2019s AmFiber paper-based packaging solution.<\/p>\n

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This packaging reportedly marks a first in the category, offering kerbside recyclability in the paper stream. The launch coincides with Earth Month to further emphasise sustainability.<\/p>\n

Amcor\u2019s AmFiber solution is a paper-based laminate crafted from Forest Stewardship Council-certified fibres, replacing traditional plastic wrappers.<\/p>\n

This new packaging is claimed to reduce the use of virgin plastic by 77%, providing an alternative to standard bar wraps.<\/p>\n

It has also been verified by the US\u2019 Western Michigan University, meeting the repulpability standards required for effective recycling.<\/p>\n

Amcor\u2019s research and development team and Riverside Natural Foods collaborated closely to ensure the packaging met both the brand\u2019s and consumers\u2019 requirements.<\/p>\n

Amcor Flexibles North America marketing director Desmond VanHouten said: \u201cThe partnership of Amcor and Riverside Natural Foods pairs two industry leaders in sustainability to deliver an innovative package that is How2Recycle-certified and easy for consumers to recycle anywhere.\u201d<\/p>\n

To further assess consumer response, Riverside Natural Foods and Amcor conducted an independent home usage study.<\/p>\n

The research showed that 79% of participants felt the new packaging was \u2018somewhat better\u2019 or \u2018much better\u2019 than typical granola bar wrappers.<\/p>\n

Additionally, 79% of consumers stated they would choose this product over a competitor that does not offer recyclable packaging.<\/p>\n

Riverside Natural Foods co-founder and sourcing, procurement, and impact director Salma Fotovat said: \u201cAt Riverside Natural Foods, we are continuously letting our curiosity guide us and ask ourselves \u2013 how can we take the next best step forward toward a more sustainable future?<\/p>\n

\u201cFor us, this was innovating a category-first paper package for our consumers to enjoy while minimising the impact on the planet. We are so proud to achieve this with our partners at Amcor.\u201d<\/p>\n

Last month, Amcor launched<\/a> the AmFiber stand-up pouch for instant coffee and dry beverages.<\/p>\n

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