{"id":6385,"date":"2025-04-08T10:01:22","date_gmt":"2025-04-08T14:01:22","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=6385"},"modified":"2025-04-08T10:01:22","modified_gmt":"2025-04-08T14:01:22","slug":"aldi-unveils-uks-first-supermarket-branded-aluminium-wine-bottle","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=6385","title":{"rendered":"Aldi unveils UK\u2019s first supermarket-branded aluminium wine bottle"},"content":{"rendered":"


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The bottle is lighter than its glass counterparts. Credit: Sean Pavone \/ Shutterstock.<\/figcaption><\/figure>\n<\/p><\/div>\n

Aldi has introduced the UK\u2019s reportedly first supermarket own-label wine bottle made from aluminium, offering a more sustainable packaging option.<\/p>\n

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The Costellore Pinot Grigio product, priced at \u00a35.99 ($7.65) for a 75cl bottle, is set to be available on 14 April 2025.<\/p>\n

This fully recyclable packaging launch aligns with Aldi\u2019s ongoing efforts to reduce its environmental footprint.<\/p>\n

Weighing just 95g, the aluminium bottle is significantly lighter than a typical glass wine bottle, making it easier to handle and transport and lowering carbon emissions.<\/p>\n

Aldi UK chief commercial officer Julie Ashfield said: \u201cOur buying teams are constantly exploring ways to offer greater value and greener choices for our customers.<\/p>\n

\u201cShoppers are looking for ways to make a difference, and we\u2019re proud to be leading the way with innovations like this aluminium wine bottle, building on our commitment to sustainable packaging.\u201d<\/p>\n

Aldi noted this wine offers citrus and orchard fruit flavours, which are claimed to have been sourced directly from Italy.<\/p>\n

The company added that the wine is bottled in the UK at a facility powered by green energy sources.<\/p>\n

Aldi teamed up with Broadland Drinks, a UK company committed to eco-friendly packaging for the drinks industry, to launch this initiative.<\/p>\n

Broadland Drinks commercial director Catherine Smith said: \u201cWe\u2019re delighted to partner with Aldi on the launch of the aluminium wine bottle.<\/p>\n

\u201cThis initiative fits perfectly with our ambition to reduce our own carbon footprint and work with our retailers to make their businesses more sustainable.<\/p>\n

\u201cWe know the biggest factor in a bottle of wine\u2019s carbon footprint is the bottle itself, so by switching from glass to aluminium, we can help meet the rising demand for alternative lower carbon formats.\u201d<\/p>\n

Last month, Aldi revealed plans to reduce packaging waste<\/a> by removing the cork sleeves from its own-brand wine bottles in the UK.<\/p>\n

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