{"id":6473,"date":"2025-04-11T08:29:39","date_gmt":"2025-04-11T12:29:39","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=6473"},"modified":"2025-04-11T08:29:39","modified_gmt":"2025-04-11T12:29:39","slug":"does-snls-flamin-hot-preparation-h-spoof-point-to-brand-collab-fatigue","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=6473","title":{"rendered":"Does SNL\u2019s Flamin\u2019 Hot Preparation H Spoof Point To Brand Collab Fatigue?"},"content":{"rendered":"


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Like superhero team-ups, brands sometimes join together for special marketing missions. But for every branding Avengers, there are several Secret Defenders collaborations that just don\u2019t make a lot of sense and seem to exist\u00a0only<\/em>\u00a0to generate\u00a0any<\/em>\u00a0kind of buzz online, good or bad (mostly the latter).<\/p>\n

Brand collabs have the potential of becoming greater than the sum of their parts, and we like to highlight those, like the\u00a0Adidas X AriZona<\/a>\u00a0partnership that had to be shut down by the cops. But Erewhon\u00a0teaming up<\/a>\u00a0with Chevy to promote a car with blue juice? That\u2019s a hard no from me, fam. Or how about an\u00a0Oreo-flavored Coca-Cola<\/a>? That\u2019s just wrong.<\/p>\n

Those of us who write about brands and their collabs aren\u2019t the only ones who\u2019ve noticed bad team-ups. The writers at\u00a0Saturday Night Live<\/em>\u00a0have, too, as evidenced by a recent spoof\u00a0ad<\/a>\u00a0for a fictional collaboration between snack brand Cheetos Flamin\u2019 Hot and hemorrhoid cream Preparation H.<\/p>\n