{"id":6493,"date":"2025-04-14T09:11:23","date_gmt":"2025-04-14T13:11:23","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=6493"},"modified":"2025-04-14T09:11:23","modified_gmt":"2025-04-14T13:11:23","slug":"smash-kitchen-is-glen-powells-twist-on-classic-condiments","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=6493","title":{"rendered":"Smash Kitchen Is Glen Powell\u2019s Twist On Classic Condiments"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>When blockbuster stars venture into consumer brands, premium spirits like tequila or gin are almost always popular choices. So it\u2019s refreshing to see\u00a0<em>Twisters<\/em>\u00a0and\u00a0<em>Top Gun: Maverick<\/em>\u00a0actor Glen Powell venture into condiments like ketchup, mustard, and barbeque sauce with pantry brand Smash Kitchen.<\/p>\n<p>Branding and packaging, designed by<a target=\"_blank\" href=\"https:\/\/creech.co\/\" rel=\"noreferrer noopener\">\u00a0Creech Studio<\/a>, visually echo the clean take on classic condiments. Typography choices give the brand a timelessness that belies its newness. Similarly, the photography on pack and elsewhere has an almost vintage quality that doesn\u2019t feel like it\u2019s aiming for a retro feel.\u00a0 Bottle shapes for Smash Kitchen\u2019s ketchup and yellow mustard are reminiscent of beloved and popular brands like Heinz and French\u2019s, reinforcing its positioning as classic condiments with better ingredients competitively priced. Smash Kitchen focuses on sauce staples like ketchup, yellow and Dijon mustards, and mayo; some trendy additions include spicy mayonnaise, hot honey ketchup, and BBQ sauce.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/smash-kitchen-is-glen-powells-twist-on-classic-condiments\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When blockbuster stars venture into consumer brands, premium spirits like tequila or gin are almost always popular choices. So it\u2019s refreshing to see\u00a0Twisters\u00a0and\u00a0Top Gun: Maverick\u00a0actor Glen Powell venture into condiments like ketchup, mustard, and barbeque sauce with pantry brand Smash Kitchen. Branding and packaging, designed by\u00a0Creech Studio, visually echo the clean take on classic condiments. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2228,1904],"class_list":["post-6493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-glen-powell","tag-walmart"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6493"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/6494"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}