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I don\u2019t know what\u00a0Blue Velvet\u2019s<\/a><\/em>\u00a0Frank Booth<\/a>\u00a0would have thought about a light version of Pabst Blue Ribbon (aka PBR), but if he was a card-carrying member of Gen Z instead of an amyl nitrite-sniffing boomer, he might have gotten on board as the kids these days aren\u2019t drinking as much, or they\u2019re looking for lighter, sessionable options.<\/p>\n Well, Pabst Blue Ribbon just debuted its latest brew, Pabst Light, a lighter lager that clocks in at 4.2% ABV and 96 calories. Not that anyone is looking to reignite the great light beer wars of the 70s and 80s, but for an industry that has seen a sales\u00a0decline<\/a>\u00a0in recent\u00a0years<\/a>, breweries big and small need to meet drinkers where they are, and if that means lighter options for a generation that\u2019s got wellness on the mind, than so be it.<\/p>\n Pabst Light originally debuted in\u00a01983<\/a>\u00a0(thanks to the always reliable\u00a0Dave Infante<\/a>\u00a0because it was genuinely hard to pin that down to a specific year), and while the brand does make a PBR Easy, this is an entirely new recipe with El Dorado hops that has fewer calories and a slightly higher ABV. It\u2019s also a budget option for drinkers looking to\u00a0save a little coin<\/a>amid our increasingly justifiable tariff fears.<\/p>\n