Diageo\u2019s Johnnie Walker has unveiled Blue Label Ultra, a limited edition whisky that aims to redefine design standards within the industry.<\/p>\n
This release boasts the lightest 70cl Scotch whisky glass bottle globally, weighing just 6.3oz (180g).<\/p>\n
The bottle\u2019s creation stems from advanced glass technology developed by Diageo\u2019s design team, merging sustainability with luxury packaging craftsmanship.<\/p>\n
The development of Blue Label Ultra took five years, focusing on premium design and environmental responsibility.<\/p>\n
Johnnie Walker has obtained a patent for this glass technology and plans to provide a royalty-free licence for the open-sourced patent, enabling other industry players to leverage these advancements.<\/p>\n
In conjunction with this launch, Johnnie Walker has partnered with North American artists and designers, along with The Corning Museum of Glass, to investigate future design and sustainability innovations.<\/p>\n
These artists will produce distinctive pieces inspired by the glass technology utilised in Blue Label Ultra, which will be displayed in various formats, such as drinking vessels and artistic interpretations.<\/p>\n
Featured designers include Amber Cowan, Objects of Common Interest, and Scott Newlin, recognised for their contributions to contemporary design.<\/p>\n
The commissioned artworks will be unveiled during NYCxDesign in May at an exclusive exhibition hosted at the Cristina Grajales Gallery, which specialises in contemporary design.<\/p>\n
Diageo global design director Jeremy Lindley said: \u201cJohnnie Walker Blue Label Ultra was born out of a vision for the future of luxury\u2014one that embraces lighter, sustainable, and innovative design without compromising craftsmanship.<\/p>\n
\u201cThrough our work with leading designers, we\u2019re extending this philosophy beyond whisky packaging, collaborating with some of the most exciting designers to explore new creative frontiers.\u201d<\/p>\n
Only 888 bottles of Johnnie Walker Blue Label Ultra will be manufactured, positioning it as a unique offering in the whisky market, according to the company.<\/p>\n
The product is scheduled for release in North America on 1 May 2025, with a suggested retail price set at $1,250.<\/p>\n
In July 2024, Diageo introduced a collaboration between Johnnie Walker and Scott Naismith<\/a>, featuring generative AI that allows guests to personalise their own bottles of Johnnie Walker Blue Label.<\/p>\n <\/p>\n <\/p>\n <\/p>\n![\"Email](\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\")
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