{"id":6617,"date":"2025-04-21T08:16:49","date_gmt":"2025-04-21T12:16:49","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=6617"},"modified":"2025-04-21T08:16:49","modified_gmt":"2025-04-21T12:16:49","slug":"coca-colas-bodyarmor-gets-first-major-brand-refresh-since-2011-debut","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=6617","title":{"rendered":"Coca-Cola\u2019s BodyArmor Gets First Major Brand Refresh Since 2011 Debut"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Coca-Cola-owned BodyArmor has refreshed its brand identity, the first for the sports drink since its inception in 2011.<\/p>\n<p>BodyArmor bottle labels are updated with a revised, sharper wordmark and an improved serif, a more vibrant color palette, new photography of real fruit, and a shield logo made up of the \u201cB\u201d and \u201cA\u201d initials, which the brand describes as representing unity and strength.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/coca-colas-bodyarmor-gets-first-major-brand-refresh-since-2011-debut\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola-owned BodyArmor has refreshed its brand identity, the first for the sports drink since its inception in 2011. BodyArmor bottle labels are updated with a revised, sharper wordmark and an improved serif, a more vibrant color palette, new photography of real fruit, and a shield logo made up of the \u201cB\u201d and \u201cA\u201d initials, which [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-6617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6617"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/6618"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}