{"id":6701,"date":"2025-04-24T06:47:45","date_gmt":"2025-04-24T10:47:45","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=6701"},"modified":"2025-04-24T06:47:45","modified_gmt":"2025-04-24T10:47:45","slug":"toast-and-kvatt-begin-reusable-packaging-trial-to-cut-e-commerce-waste","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=6701","title":{"rendered":"TOAST and Kvatt begin reusable packaging trial to cut e-commerce waste"},"content":{"rendered":"


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Kvatt develops packaging designed to be reused multiple times. Credit: Dr. Victor Wong \/ Shutterstock<\/figcaption><\/figure>\n<\/p><\/div>\n

British clothing brand TOAST has joined forces with packaging start-up Kvatt to trial a reusable delivery system aimed at reducing waste from online orders.<\/p>\n

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The initiative extends Toast\u2019s focus on sustainability to its packaging processes.<\/p>\n

Established by Swiss founder Gianfranco Bachtold, Kvatt develops packaging designed to be reused multiple times, tracked through software, and returned after use.<\/p>\n

Customers can choose to receive their orders in these reusable parcels for a fee to support the system\u2019s end-to-end logistics. Each package is intended for up to ten delivery cycles before it is repurposed.<\/p>\n

The scheme forms part of a larger pilot involving other UK retailers such as Universal Works and Sirplus.<\/p>\n

Customers opting in at checkout receive their items in Kvatt\u2019s packaging, which can be returned by post using a prepaid label. After being sent back, the bags are cleaned, checked, and put back into circulation.<\/p>\n

Kvatt\u2019s technology monitors the journey of each package and collects environmental data throughout its lifecycle to provide retailers and consumers with insights into emissions savings and waste reduction.<\/p>\n

The pilot will run beyond World Earth Day, observed on 22 April 2025, with results expected in the coming months.<\/p>\n

Toast brand director Rosie McKissock said: \u201cAt Toast, we believe every decision, big or small, shapes the future. This pilot is one small step in our ongoing journey to reduce waste and tread more lightly.\u201d<\/p>\n

Through this collaboration, Toast and Kvatt aim to contribute to long-term changes in retail logistics by reducing packaging waste and promoting reuse in e-commerce.<\/p>\n

Bachtold said: \u201cThrough our service, your Toast item is delivered in a returnable mail bag with instructions.<\/p>\n

\u201cYou just attach the prepaid label on the back, drop the empty packaging in any post box around the country, and it comes back into our system.\u201d<\/p>\n

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