{"id":680,"date":"2024-07-08T23:00:00","date_gmt":"2024-07-09T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=680"},"modified":"2024-07-08T23:00:00","modified_gmt":"2024-07-09T03:00:00","slug":"shelf-life-021-heritage-brands-vs-modern-heritage","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=680","title":{"rendered":"Shelf Life 021: Heritage Brands vs. Modern Heritage"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I won\u2019t sit here and explain what a heritage brand is. If you\u2019re reading this newsletter, I assume you know that brands like Chanel, Coca-Cola, Louis Vuitton, Herm\u00e8s, Rolls-Royce, and Levi\u2019s are what I mean.\u00a0<\/p>\n<p>But here\u2019s the question: how can start-up brands connect the past, present, and future to create a story that <em>feels <\/em>like a heritage brand, even if they\u2019re brand-spankin\u2019 new? From that question, you may wonder <em>why <\/em>brands want a sense of history. I hear you.\u00a0<\/p>\n<p>History gives context, and context provides a sense of understanding. When consumers can quickly grasp the concept of a brand, they feel more connected. And connection breeds more sales. Think about it: the brands you buy are those you feel affiliated with or WANT to be connected to.\u00a0<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/shelf-life-021-heritage-brands-vs-modern-heritage\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I won\u2019t sit here and explain what a heritage brand is. If you\u2019re reading this newsletter, I assume you know that brands like Chanel, Coca-Cola, Louis Vuitton, Herm\u00e8s, Rolls-Royce, and Levi\u2019s are what I mean.\u00a0 But here\u2019s the question: how can start-up brands connect the past, present, and future to create a story that feels [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[85,190,425,426],"class_list":["post-680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-branding","tag-shelf-life","tag-start-up","tag-tavern"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=680"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/681"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}