{"id":6848,"date":"2025-05-01T07:29:05","date_gmt":"2025-05-01T11:29:05","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=6848"},"modified":"2025-05-01T07:29:05","modified_gmt":"2025-05-01T11:29:05","slug":"pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=6848","title":{"rendered":"Pack of the Month: Base Design Sets the New Matcha Standard With 12"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>For some, preparing matcha is a deeply meditative ritual. It\u2019s not popping into the Starbucks around the corner for a quick \u201ctreat;\u201d instead, it\u2019s a highly intentional act of mindfulness.<\/p>\n<p>So, it stands to reason that if you launched your own matcha brand and cafe that speaks to the craftsmanship of the drink, you\u2019d want a visual identity that\u2019s just as considered. And that\u2019s precisely what you get with 12, courtesy of Base Design. Nearly everything about the brand feels anti-CPG, with an overwhelmingly calm and subdued identity that feels timeless and lyrical and very luxe.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/pack-of-the-month-base-design-sets-the-new-matcha-standard-with-12\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For some, preparing matcha is a deeply meditative ritual. It\u2019s not popping into the Starbucks around the corner for a quick \u201ctreat;\u201d instead, it\u2019s a highly intentional act of mindfulness. So, it stands to reason that if you launched your own matcha brand and cafe that speaks to the craftsmanship of the drink, you\u2019d want [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-6848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6848"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5665"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}