{"id":6871,"date":"2025-05-02T04:19:08","date_gmt":"2025-05-02T08:19:08","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=6871"},"modified":"2025-05-02T04:19:08","modified_gmt":"2025-05-02T08:19:08","slug":"kind-pilots-recyclable-paper-wrapper-for-snack-bars-in-us","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=6871","title":{"rendered":"KIND pilots recyclable paper wrapper for snack bars in US"},"content":{"rendered":"


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The pilot will run from 1 May to 1 October 2025 at select Whole Foods Market locations. Credit: Mars.<\/figcaption><\/figure>\n<\/p><\/div>\n

KIND Snacks has launched a trial of its first paper-based, kerbside-recyclable wrapper in the US.<\/p>\n

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The initiative is part of the company\u2019s broader commitment to improving packaging sustainability.<\/p>\n

It represents progress towards KIND\u2019s 2030 target for fully recyclable packaging across its products.<\/p>\n

The wrapper was developed in collaboration with Printpack, a packaging manufacturer headquartered in Atlanta, which operates facilities across the US and Mexico.<\/p>\n

Printpack chief strategy officer David Love said: \u201cDeveloping a recyclable paper wrapper in less than two years demonstrates remarkable progress in sustainable packaging innovation.<\/p>\n

\u201cThis breakthrough sets a new standard for sustainable solutions in the food packaging industry and shows what\u2019s possible when companies prioritise environmental stewardship.\u201d<\/p>\n

The material used in the wrapper meets How2Recycle\u2019s kerbside recyclability criteria.<\/p>\n

The development is aimed at enhancing recycling options available to consumers and contributes to wider efforts to reduce landfill waste from single-use wrappers.<\/p>\n

The trial will run from 1 May to 1 October 2025 at select Whole Foods Market locations.<\/p>\n

Stores taking part are located in states such as New York, California, and Texas.<\/p>\n

The packaging will initially be used only for single bars of KIND\u2019s Dark Chocolate Nuts & Sea Salt product. <\/p>\n

KIND North America CMO Osher Hoberman said: \u201cAt KIND, we\u2019re constantly listening to our consumers, and what we hear is clear \u2013 they want products that not only deliver exceptional quality but also align with their values.<\/p>\n

\u201cThis new paper wrapper pilot is a direct result of that feedback. We\u2019re proud to continue to lead the industry with bold, forward-thinking and innovative solutions, not just for our packaging, but across our entire product portfolio.\u201d<\/p>\n

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