{"id":6883,"date":"2025-05-02T09:20:55","date_gmt":"2025-05-02T13:20:55","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=6883"},"modified":"2025-05-02T09:20:55","modified_gmt":"2025-05-02T13:20:55","slug":"ponientes-label-design-channels-the-wind","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=6883","title":{"rendered":"Poniente\u2019s Label Design Channels the Wind"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Poniente\u2019s packaging, designed by <a href=\"https:\/\/www.javiergarduno.com\" target=\"_blank\" rel=\"noreferrer noopener\">Javier Gardu\u00f1o<\/a>, turns olive oil into an object worth displaying. The label is cut and folded to mimic wind-swept olive leaves, a nod to the \u201cViento de Arribes\u201d (wind of Arribes). <\/p>\n<p>Gold foil peeks through each slit, catching the light and adding movement. The bottle itself is square and matte, grounding the ethereal design. Typography is minimal and placed with precision, letting the tactile paperwork tell the story. It\u2019s subtle but incredibly sculptural.<\/p>\n<p>Javier Gardu\u00f1o dives into the design process below.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/ponientes-label-design-channels-the-wind\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Poniente\u2019s packaging, designed by Javier Gardu\u00f1o, turns olive oil into an object worth displaying. The label is cut and folded to mimic wind-swept olive leaves, a nod to the \u201cViento de Arribes\u201d (wind of Arribes). Gold foil peeks through each slit, catching the light and adding movement. The bottle itself is square and matte, grounding [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-6883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6883"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/6883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/6884"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}