We\u2019ve been doing DIELINE Awards for 16 years, and it\u2019s still pretty incredible when we think about it.<\/p>\n
Over those 16 years, we\u2019ve seen some remarkable packaging come across our desks and laptops, and the 2025 edition of the DIELINE Awards definitely didn\u2019t disappoint. As it turns out, we all care a great deal about packaging, and there isn\u2019t a week that goes by without us seeing a new brand that we\u2019re excited about or some high-profile redesign receive its flowers (or heaps of trolling criticism and takedowns).\u00a0<\/p>\n
So, of course, you should give out awards for that kind of thing!<\/p>\n
DIELINE Awards remains one of the world\u2019s largest global packaging design competitions. Sponsored by Designalytics and presented by Luxe Pack, DIELINE Awards 2025 recognizes the best and brightest designers and agencies creating product packaging worldwide, raising awareness of the enormous value of brand packaging design.\u00a0<\/p>\n
Today,\u00a0DIELINE<\/a>\u00a0announced its 2025 awards winners, presenting trophies to 169 recipients across a whopping 41 categories, not to mention our 15 overall top winners. The awards were presented onstage in New York City at Luxe Pack New York.<\/p>\n This year, Dieline received over 1,400 entries from 38 different countries. Taken together, the prize-winning recipients offer a snapshot of where the packaging industry is heading, not only with bold and innovative designs but with many brands committing to plastic-free materials. Here, you\u2019ll find some of the best design agencies, studios, in-house teams, and independent designers in the game today.<\/p>\n The awards\u2019 jury chairs featured a who\u2019s who from the world of design\u2014luminaries like Rapha Abreu, Vice President of Global Design at Coca-Cola, Lisa Smith, Global Executive Creative Director at Jones Knowles Ritchie, Pearlifisher NY Executive Creative Director Matt Sia, David Hartman, Vice President of Creative at Walmart, and Justin Lortie, CEO and Co-Founder of Wedge. All entries were judged by a panel of jurors who are experts in their given field and evaluated across five categories\u2014creativity, marketability, innovation, execution, and on-pack branding, with every entry going through two rounds of rigorous critique and appraisal.<\/p>\n So, are you ready to see some certified GRADE-A level packaging? Well, get a pot of coffee going\u2014here are all the 2025 DIELINE Awards winners.<\/p>\n by Mother London<\/p>\n Your armpits always deserved better than a plastic tube. You know that, right?<\/p>\n Well, our judges agreed, and this year\u2019s overall Best of Show winner was the sustainable deodorant brand Rollr<\/a>. Designed by Mother London<\/a>, along with the brand\u2019s founder Milo Pinckney and product designer Joshua Oates, Rollr is a refillable \u201cnatural antiperspirant\u201d packaged in a stunningly sculpted and ribbed glass bottle. Once you remove the rounded cap, you\u2019ll find a funky little gemstone roller\u2014hence the name\u2014that dishes out the concentrated smells of Vetiver & Lemon or Mandarin & Cedarwood. The brand\u2019s zero-waste refills, packaged in paper, require 90% less packaging to be produced than other deodorants on the market. Because it\u2019s a concentrate consumers must add water to, you\u2019re shipping around less weight, which we all know is great for the planet and keeping emissions down.<\/p>\n Moreover, what\u2019s not to love about the luxurious delivery system? Not that we\u2019re inviting everyone over to inspect our bathroom, but it\u2019s the kind of conversation piece that sits with your other toiletries and makes a quiet statement.<\/p>\n Who knew you could turn deodorant into an experience?<\/p>\n View Case Study<\/a><\/p>\n Wedge<\/strong><\/p>\n Last year, the Montreal brand and design studio Wedge<\/a> nailed down nine awards en route to winning Studio of the Year, which was, incidentally, the most amount of Ds collected by any Studio ever at DIELINE Awards. But this year, they had some competition from another previous studio of the year winner (more on that in a second).\u00a0<\/p>\n Still, for the second year in a row, they\u2019ve won Studio of the Year, with five big wins for Matheson Food Company, Diana\u2019s Seafood, Live Soda, and Raazi Tea, cementing their status as one of the industry\u2019s leading CPG specialists.<\/p>\n Nice People<\/strong><\/p>\n For the first time in the history of DIELINE Awards, we have a tie for Studio of the Year, which couldn\u2019t have been shared by nicer people.\u00a0<\/p>\n Branding studio Nice People earned five awards for their work on Typical Day, Enlighten Candles, and Gifted. Led by Amber Asay, the agency has catapulted itself into the limelight by developing approachable and often luxurious branding and packaging with unique structures. What\u2019s more, they \u201cbelieve branding doesn\u2019t end at a logo,\u201d and they \u201ctake pride in specializing in all possible touch points beyond that \u2014 from packaging to websites and everything in between.\u201d<\/p>\n View Wedge<\/a> \/ View Nice People<\/a><\/p>\n We can\u2019t let our judges have all the fun year in and year out\u2014which is precisely why we have the Editor\u2019s Choice Award. And this year, it went to none other than the immensely deserving Established<\/a> and their work on the inclusive beauty brand Tilt<\/a>.<\/p>\n Tilt Beauty\u2019s<\/a> foundation of accessibility and inclusivity prioritizes ease and comfort. Its packaging is specially designed for those with chronic pain and low vision, and it\u2019s the first beauty brand to receive an Ease of Use certification from the Arthritis Foundation.<\/p>\n Every touchpoint of the brand is highly intentional and considered, and they\u2019ve more than earned the tagline of \u201cbeauty that feels better.\u201d You\u2019ll find braille and easy-pull tear strips on the outer boxes\u2014they\u2019ve also utilized the Braille Institute\u2019s Atkinson Hyperlegible font on the boxes and the website to ensure overall readability for folks with low vision. The products use grippable cases; Lashscape\u2019s mascara packaging features an oversized grip and a shortened wand that offers more control. Meanwhile, the Grip Stick Hydrating Lip Treatment sports a magnetic closure.<\/p>\n Oh yeah, and it\u2019s refillable and reduces plastic waste by 76% compared to buying new. Not too shabby!<\/p>\n View Case Study<\/a><\/p>\n Morrama<\/strong><\/p>\n Given alongside the non-profit advocacy group A Plastic Planet, this year\u2019s Plastic-Free Innovation of the Year went to the design agency Morrama<\/a> for Wild\u2019s Body Wash 2.0. The plastic-free, refillable body wash makes use of a refill comprised of Vivomer, a material made by Shellworks that can biodegrade in soil or marine environments within six months. Most refill systems tend to use a plastic pouch for the refill, and while it does decrease overall plastic usage, they are often unrecyclable. With Wild\u2019s refill, you simply unscrew the top of the infinitely recyclable aluminum bottle and drop the compostable refill in.<\/p>\n View Case Study<\/a><\/p>\n While we saw plenty of inspired brand redesigns over the past year, one overwhelmingly wowed our judges\u2014JKR\u2019s<\/a> work on Manischewitz<\/a>.<\/p>\n For over 130 years, Manischewitz has been the go-to kosher staple in grocery stores around the world (and their matzoh crackers are this writer\u2019s preferred vehicle for sardines and good mustard). However, the brand also wanted to break free from the confines of the ethnic aisle and find its way onto the tables of all consumers via a warm hug of a refresh that\u2019s as cozy as a bowl of matzoh ball soup.<\/p>\n \u201cManischewitz holds a special place not only in Jewish culture but American culture. Simply mentioning the brand evokes thoughts of Jewish cuisine, although people may not have had a clear visual of what it looked like. This presented an opportunity to establish a distinct brand identity that not only extends the understanding of Jewish culture through food but also beckons the mass-market consumer base to embrace a new category that goes beyond the confines of the Jewish food section,\u201d explained Lisa Smith, global executive creative director, at JKR. \u201cAt the same time, we wanted to respect and bring joy to Manischewitz\u2019s loyal consumer base by enhancing their brand experience across all touchpoints.\u201d<\/p>\n View case study.<\/a><\/p>\n Nice People<\/strong><\/p>\n Now in its fifth year, The Dieline Design For Good Awards honors the agencies and creatives who take up the issues and necessary causes meaningful to them, creating work that gives back to humankind while emphasizing kindness and promoting a higher quality of life.<\/p>\n Courtesy of 2023 (and now 2025) Studio of the Year-winner Nice People<\/a>, Gifted<\/a> is a social enterprise with a mission to end gender-based violence. The survivor-owned and operated business also partners with other survivors to help grow their personal business ventures. Nice People was brought in to revamp Gifted\u2019s brand identity, packaging, website, and merch, with bold, condensed protest-inspired type for product names that double as a mission statement and a message of hope.<\/p>\n With a message on shippers that reads, \u201cHere, gifting is an act of radical love,\u201d they highlight to consumers that they are investing in survivors, helping to pay it forward, and advancing a community-driven changemaker.<\/p>\n View case study.<\/a><\/p>\n The\u00a0Designalytics<\/a>\u00a0Effectiveness Award was created to elevate the role of package design by spotlighting its immense financial impact on consumer brands. Winner selection was entirely data-driven, based on sales performance in the marketplace and rigorous quantitative consumer testing. This year\u2019s winning redesign went to Interact Brands for Built, a protein snack company. Built\u2019s sales per point of distribution doubled during the six months following the redesign, compared to the same period during the prior year.<\/p>\n View case study.<\/a><\/p>\n No one does food branding quite like Auge<\/a>, and there\u2019s a reason they\u2019ve collected as many awards as they have since opening their doors in 2016. Everything<\/em> they touch is deliciously elegant and refined.<\/p>\n Sammontana Bis! is no exception.<\/p>\n Launching a new product for the 70-year-old brand, sumptuous food photography announces the arrival of their gelato sammy with a mouthwatering sauce dip. With its poster-like feel, the typography is laid out like a playbill and centers around the idea of performance and spectacle. We can\u2019t think of a better way to box up ice cream.<\/p>\n View case study.<\/a><\/p>\n OK, you know how we just said no one does food branding quite like Auge<\/a>?<\/p>\n The same applies to all of your drinky-poos, too.<\/p>\n With Nazionale, our best overall beverage design in the competition and a new-to-world brand with two offerings, a Limoncello and an Amaro, the design took inspiration from traditional Italian bar life and a regular staple of those watering holes\u2014foosball tables. At first, what looks like an interesting, oddly cut label is actually a depiction of a foosball plater, and the brand uses the usual red and blue colors of the players (red for the Amaro, blue for the Limoncello). Even the spherical caps look exactly like the head of a foosball player. Additionally, you\u2019ll find a UV-embossed logo that adds a tactile element to the design and a die-cut crest similar to the one you\u2019d find on a genuine foosball table.<\/p>\n It\u2019s eminently luxurious, deeply Italian, and playful\u2014just the perfect new addition to your bar cart (but definitely not an oversized foosball table).<\/p>\n View case study.<\/a><\/p>\n View case study.<\/a><\/p>\n Designed by Brevrn<\/a>, the NASA Candle Collection is a premium home fragrance brand that respectfully pays homage to NASA and its design lore, as well as the US\u2019s striving for technological progress (you know, back when we cared about Science and weren\u2019t too preoccupied with launching Katy Perry into space for not forever).<\/p>\n Stainless steel and lightweight containers reduce shipping costs and emissions and are easily recyclable. Meanwhile, the outer packaging avoids all plastics and foam fillers for a sustainable presentation, with a fully corrugated E-flute carton that gently hugs the candle. The double-door box also features an \u201cejection mechanism\u201d in the carton liner, which is also very, very NASA.<\/p>\n View case study.<\/a><\/strong><\/p>\n If you currently reside in our neighbor up north, you know that Diana\u2019s is a Canadian institution and is considered the \u201cMother of Seafood.\u201d With Wedge\u2019s refresh of the beloved seafood brand and winner of Best Brand Identity, they delivered a complete 180, with a massively overhauled design system to help them land in retail.<\/p>\n Wedge goes bold and big, altogether scrapping the original logo and using pristine photography to show off the brand\u2019s offerings. Gorgeous illustrations by Bill Rebholz and vibrant typography further bring the brand to life. \u201cThe challenge was to honor the brand\u2019s deep-rooted history while introducing something fresh and modern,\u201d said Wedge co-founder and CCO Sarah Di Domenico earlier this year. \u201cAnd do it with a new brand with zero awareness in the category. It had to stand out, feel iconic, and immediately signal quality to a new generation of seafood lovers.\u201d<\/p>\n Wedge\u2019s motto is that \u201ceverything can be special,\u201d and it absolutely applies to frozen seafood, which surely has to be one of the sleepiest CPG categories around. Once again, Wedge doesn\u2019t miss.<\/p>\n View case study.<\/a><\/p>\n \u00a0<\/strong><\/p>\n I\u2019m always shocked that Graza\u2019s now notorious squeeze bottle of olive oil didn\u2019t win Best of Show when it first launched, as it was EVERY designer\u2019s focal point of jealousy. It was always a fairly genius idea to package up olive oil just like they do in a restaurant. Now we\u2019re all celebrity chefs with a Michelin star.<\/p>\n Of course, there was one little problem\u2014it\u2019s plastic.\u00a0<\/p>\n However, instead of folks throwing out the bottle when their \u201cSizzle\u201d oil was donezo, folks were filling it up with another preferred EVO of choice. Now, thanks to the design agency Gander<\/a> (who also designed the OG squeeze bottle), the brand has disrupted the space further by introducing refills in beer cans.<\/p>\n The aluminum, nitro-sealed cans feature new illustrations that play with the theme of refilling and perfectly match the serving size of the squeeze bottle. Additionally, the can blocks out light, which helps preserve the oil\u2019s flavor, and is infinitely recyclable, making it a sustainable win for one of the hottest brands around.<\/p>\n View case study<\/a>.<\/p>\n By Oleg Kriukov<\/strong><\/p>\n Procrastination is the devil, and everyone is distracted to death. Aside from locking your phone in a Fort Knox-level safe and nuking the interwebs from orbit, there has to be a better way. View case study. <\/a><\/p>\n Simple Packaging Studio<\/p>\n View Case Study<\/a><\/p>\n<\/div>\n<\/div>\n Design Bridge and Partners<\/p>\n View Case Study<\/a><\/p>\n<\/div>\n<\/div>\n Design Happy<\/p>\n
\n![\"\"](\"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/04\/8.-Rollr_Style-Guide-examples.jpg-1-1024x576.avif\")
<\/figure>\n<\/figure>\n![\"\"](\"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/04\/7.-Rollr_Overview.jpg-1-1024x576.avif\")
<\/figure>\nRollr: The Last Deodorant You\u2019ll Ever Buy<\/h2>\n
\nWedge & Nice People <\/h2>\n
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<\/figure>\nTilt<\/strong><\/h2>\n
Established<\/strong><\/h3>\n
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<\/figure>\nWild Body Wash 2.0<\/strong><\/h2>\n
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<\/figure>\n<\/figure>\nManischewitz<\/strong><\/h2>\n
Jones Knowles Ritchie<\/strong><\/strong><\/h3>\n
\n![\"\"](\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/04\/Nice-People-Gifted-08-scaled.jpg-1.webp?resize=1024%2C806&ssl=1\")
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<\/figure>\n<\/figure>\nGifted by Freefrom<\/strong><\/h2>\n
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<\/figure>\n<\/figure>\nBUILT Redesign<\/strong><\/h2>\n
Interact Brands<\/strong><\/h3>\n
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<\/figure>\n<\/figure>\nSAMMONTANA BIS!<\/strong><\/h2>\n
Auge Design<\/strong><\/strong><\/h3>\n
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<\/figure>\n<\/figure>\nNazionale \u2013 Spirito Italiano<\/strong><\/h2>\n
Auge Design<\/strong><\/h3>\n
\n<\/figure>\n<\/figure>\n<\/figure>\n<\/figure>\nTilt<\/strong><\/h2>\n
Established<\/strong><\/h3>\n
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<\/figure>\n<\/figure>\nBREVRN X NASA Candle Collection<\/strong><\/h2>\n
BREVRN<\/strong><\/h3>\n
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<\/figure>\n<\/figure>\nDiana\u2019s Seafood<\/strong><\/h2>\n
Wedge<\/strong><\/h3>\n
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<\/figure>\nGraza \u201dBeer Can\u201d Refills<\/strong><\/h2>\n
Gander<\/strong><\/h3>\n
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<\/figure>\n<\/figure>\n![\"\"](\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/05\/78cbbc202249859.66869c4802c8c.jpg.webp?resize=1024%2C576&ssl=1\")
<\/figure>\nWorkflow Candles<\/strong><\/strong><\/h2>\n
Designed by\u00a0Oleg Kriukov<\/a>, Workflow is a series of aromatic candles packaged in minimal ceramic jars that act like a timer (and even look like one) so that the user can get down to brass tacks and get shit done. With ten candles packaged in each box, each one has a specific burn time and encourages deep focus. Once you\u2019ve burned through all that productivity, you can reuse the jar as a cup and look back on all you accomplished without refreshing BlueSky or Instagram (we hope).<\/p>\n
\nBreads, Cereal Pasta<\/strong><\/h2>\n
Dairy or Dairy Alternative Products<\/strong><\/strong><\/strong><\/h2>\n
Sauces, Oils, &\u00a0Spices<\/strong><\/strong><\/strong><\/h2>\n
Fruits, Veggies, Fish, Meat, and Meat Alternatives<\/strong><\/strong><\/strong><\/h2>\n
![\"\"](\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/04\/PUEBLO_WEB_PAIROTS_5-8cc3c104bf7e6041f9ac5de7dd30fb39-scaled.jpg-edited.webp?resize=1366%2C1366&ssl=1\")
<\/figure>\n2nd Place<\/h2>\n
Pueblo \u2013 Spanish Cold Meat<\/strong><\/h3>\n
Ready to Eat, Fast Food, Meal Kits<\/strong><\/strong><\/strong><\/h2>\n
Confectionary Desserts and Sweet Snacks<\/strong><\/strong><\/strong><\/h2>\n
Savory Snacks<\/strong><\/strong><\/strong><\/strong><\/h2>\n
![\"\"](\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/04\/FM_NUTS_BOARDS_DIELINE_160325_2-01-scaled.jpg-edited.webp?resize=1440%2C1440&ssl=1\")
<\/figure>\n2nd Place<\/h2>\n
Fortnum\u2019s Famous Animal Crackers<\/strong><\/h3>\n
\nWater<\/strong><\/strong><\/strong><\/strong><\/h2>\n
Soft Drinks<\/strong><\/strong><\/strong><\/strong><\/h2>\n
![\"\"](\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/04\/design-happy-hartridges-soft-drinks-design-juices-lifestyle-shot.jpg-edited.webp?resize=1152%2C1152&ssl=1\")
<\/figure>\n2nd Place<\/h2>\n
Hartridges Traditional Soft Drinks Rebrand<\/strong><\/h3>\n
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