As awareness around climate change and grows, brands are increasingly expected to take responsibility for the packaging they put on to the market. Today\u2019s consumers are more informed about the environment and many now identify more with companies that adopt sustainable practices.<\/h2>\n Plus, with Plastic Packaging Tax and EPR legislation already in play in the UK, businesses needed to scrutinise their packaging more than ever for to avoid significant costs for packaging that isn\u2019t eco-friendly.<\/p>\n
Businesses need to assess their packaging strategies for long-term sustainability and compliance with legislation in mind. Enter custom packaging. While you may think custom packaging is more expensive, it can be key to driving cost and environmental efficiencies.<\/p>\n
In this article, we\u2019ll review how custom packaging can help you improve your sustainability and steps to implement sustainable custom packaging. You\u2019ll also see a real-life example of how custom packaging helped one of our customers reduce the packaging waste and CO2<\/sub>e.<\/p>\n\n<\/section>\nHow custom packaging supports sustainability<\/strong><\/h2>\nOn the face of it, opting for custom packaging can seem like the more expensive choice. But packaging that\u2019s tailored to your product and business needs can ensure you\u2019re minimising your environmental impact, while protecting your profits and reputation.<\/p>\n
If you chose packaging that\u2019s tailored to your business, it enables you to consider the full life cycle of the packaging. From the material it\u2019s made from and the design to its supply chain journey through to end of life, you have control over the process. This allows you to opt for the most sustainable and cost-effective packaging solutions. It also gives you the opportunity to brand it.<\/p>\n
Packaging that\u2019s just the right size for your products will offer optimal protection while minimising waste, cutting transport CO2<\/sub>e and enable more effective recycling.<\/p>\nThe benefits of sustainable custom packaging<\/strong><\/h2>\nWhile it\u2019s important to focus on the reduced environmental impact of sustainable custom packaging, there are plenty of other areas that would also benefit:<\/p>\n
\nEnhanced customer experience<\/strong> \u2013 Consumers care more about sustainable packaging than ever before. Brands that use sustainable materials and clear disposal instructions will be viewed more positively.<\/li>\nCustomer loyalty <\/strong>\u2013 If your customers are conscious of value-led business, highlighting your commitment to long-term sustainability will build trust<\/li>\nCost efficiencies \u2013 <\/strong>Optimised packaging designs will reduce material usage and waste. If your packaging solution is appropriately sized, you\u2019ll also benefit from reduced carbon emissions during transit.<\/li>\nLegislation and regulation \u2013\u00a0 <\/strong>The UK has many evolving regulations that focus on packaging and sustainability. Custom packaging allows you to build a solution that will work perfectly for your business and meet any requirements.<\/li>\n<\/ul>\n
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