{"id":700,"date":"2024-07-09T08:56:02","date_gmt":"2024-07-09T12:56:02","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=700"},"modified":"2024-07-09T08:56:02","modified_gmt":"2024-07-09T12:56:02","slug":"does-fiorellino-beers-florid-psychedelic-can-design-take-cues-from-the-natural-wine-world","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=700","title":{"rendered":"Does Fiorellino Beer\u2019s Florid, Psychedelic Can Design Take Cues From the Natural Wine World?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Is it just us, or do beer and winemakers seem to be taking pointers from each other? Over the past few years, wine has gotten decidedly more beer-like: less pretentious, more free-spirited, and fun, tapping into a younger kind of sophistication. Natural wine labels are somewhat flowery and psychedelic, leaning into a free-flowing \u201chouse party for rich people in 70s LA\u201d aesthetic.<\/p>\n<p>Beer design can really go anywhere and tends to be all over the place, but there\u2019s something about\u00a0<a href=\"https:\/\/awp.work\/en\" target=\"_blank\" rel=\"noreferrer noopener\">AWP\u2019s<\/a>\u00a0design for Italian restaurant group Fiorellino\u2019s new line of beer that seems explicitly wine-like. Maybe it\u2019s the eatery\u2019s home base in Italy or the color designations between the two options (\u201crossa\u201d and \u201cbionda,\u201d or red and blond, respectively). It\u2019s probably a little bit of both, but AWP leans into the fairly natural direction that combination would lead to by making a design that feels more tapped into the world of wine than beer. <\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/does-fiorellino-beers-florid-psychedelic-can-design-take-cues-from-the-natural-wine-world\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is it just us, or do beer and winemakers seem to be taking pointers from each other? Over the past few years, wine has gotten decidedly more beer-like: less pretentious, more free-spirited, and fun, tapping into a younger kind of sophistication. Natural wine labels are somewhat flowery and psychedelic, leaning into a free-flowing \u201chouse party [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=700"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/701"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}