{"id":7020,"date":"2025-05-08T15:20:00","date_gmt":"2025-05-08T19:20:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7020"},"modified":"2025-05-08T15:20:00","modified_gmt":"2025-05-08T19:20:00","slug":"kind-debuts-rebranded-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7020","title":{"rendered":"Kind debuts rebranded packaging"},"content":{"rendered":"


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Mars’ Kind brand<\/a> is launching a refreshed visual identity, featuring a new modernized logo and upgraded packaging inspired by the brand\u2019s color bars. The design debuts with Kind’s Healthy Grains Energy Bars in new fruit-forward flavors this spring, and a full portfolio rollout over the next nine months. The updated logo hit Kind channels on May 1.\u00a0<\/p>\n

The key consumer insight going into this redesign was that Kind’s strongest DMS (distinctive memory structures) was its four color bars. The brand leveraged this insight to create a new logo that highlights the distinct color bars for a bolder, more vibrant look designed for modernity and iconicity, it says. Beyond the logo, the visual identity refresh continues on pack: new designs will feature a large logo, an unwrapped bar to highlight each products\u2019 key ingredients and characteristics, and the functional benefits of each product line.<\/p>\n

This new visual identity will be the start of many elements that will evolve to fit Kind’s purpose in their next 20 years as a brand, the company says.<\/p>\n<\/div>\n


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Mars’ Kind brand is launching a refreshed visual identity, featuring a new modernized logo and upgraded packaging inspired by the brand\u2019s color bars. The design debuts with Kind’s Healthy Grains Energy Bars in new fruit-forward flavors this spring, and a full portfolio rollout over the next nine months. The updated logo hit Kind channels on […]<\/p>\n","protected":false},"author":5,"featured_media":7021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2276,886,450],"class_list":["post-7020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-kind-snacks","tag-mars","tag-packaging-redesign"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7020"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/7021"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}