{"id":7046,"date":"2025-05-13T11:11:15","date_gmt":"2025-05-13T15:11:15","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7046"},"modified":"2025-05-13T11:11:15","modified_gmt":"2025-05-13T15:11:15","slug":"eggo-leggos-its-old-brand-identity-with-a-refresh-by-design-bb","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7046","title":{"rendered":"Eggo Leggos Its Old Brand Identity With A Refresh By Design B&amp;B"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>In 1953, American entrepreneur Frank Dorsa invented frozen waffles, changing the breakfast game as we knew it. Frozen waffles spared hungry folks the hassle of whipping up batter, heating a waffle griddle, and eagerly waiting for deliciousness. Now, when we want waffles in the morning\u2014or any time, really\u2014we can pull some fully cooked waffles from the freezer and reheat them in the microwave or toaster.<\/p>\n<p>Dorsa\u2019s food company, which also made other items like potato chips, was called Eggo. This brand name would become synonymous with frozen waffles.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/eggo-leggos-its-old-brand-identity-with-a-refresh-by-design-bb\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1953, American entrepreneur Frank Dorsa invented frozen waffles, changing the breakfast game as we knew it. Frozen waffles spared hungry folks the hassle of whipping up batter, heating a waffle griddle, and eagerly waiting for deliciousness. Now, when we want waffles in the morning\u2014or any time, really\u2014we can pull some fully cooked waffles from [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-7046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7046"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/7047"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}