Freshr Sustainable Technologies, a Canadian enterprise focused on eco-friendly active packaging solutions, has concluded an oversubscribed seed investment round.<\/p>\n
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This funding is intended to enhance the company\u2019s manufacturing capabilities and support its expansion efforts.<\/p>\n
Invest Nova Scotia led this funding initiative, with several other investors such as Diamond Edge Ventures, N\u00e0darra Ventures, BDC\u2019s Climate Tech Fund, and Blue Tide Capital Ventures.<\/p>\n
Invest Nova Scotia investment principal Jen Fuccillo said: \u201cFreshr has developed a novel technology with substantial potential for reducing food waste on a global scale.<\/p>\n
\u201cBy extending the shelf life of fresh proteins, Freshr\u2019s solution lowers the environmental impact of the food industry, extends freshness to enhance the quality of the food being consumed, and provides suppliers with precious extra time to reach market \u2013 all without added ingredients. This is a powerful value proposition.\u201d<\/p>\n
The newly secured capital will also assist Freshr in turning existing partnerships into initial revenue streams.<\/p>\n
Furthermore, the investment will support the company\u2019s global expansion and strengthen its business and engineering capabilities.<\/p>\n
At the heart of Freshr\u2019s innovation is FreshrPack, a unique coating made from naturally sourced ingredients.<\/p>\n
This coating is designed to prevent spoilage bacteria, thereby prolonging the freshness of packaged products.<\/p>\n
The company has stated that this coating can be chemically bonded to various types of packaging films.<\/p>\n
These films include compostable, post-consumer recycled, and recyclable materials, aligning with sustainability objectives.<\/p>\n
FreshrPack is designed to integrate seamlessly into the fresh food supply chain. It is offered in three formats: sheet, roll, and bag, addressing the varied needs of industry participants.<\/p>\n
Freshr Sustainable Technologies founder and CEO Mina Mekhail said: \u201cIt is extremely validating that this round was oversubscribed.<\/p>\n
\u201cWe recognise the impact and influence of these investors and acknowledge the immense value in having investors who share our drive for global impact. They are critical to the company\u2019s strategic growth.\u201d<\/p>\n
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