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Diamond Edge Ventures, Inc. (DEV), the corporate venture arm of Mitsubishi Chemical Group Corporation<\/a>, has invested in Freshr Sustainable Technologies, Inc.<\/a> (Freshr), a Canadian startup pioneering sustainable active food packaging to extend shelf life and reduce food waste. DEV participated in the oversubscribed Seed round, led by Invest Nova Scotia, with participation from the BDC\u2019s Climate Tech Fund, Nadarra Ventures, and Blue Tide Capital Ventures.<\/p>\n Founded in 2017, Freshr has developed a technology platform that enhances food packaging with natural active ingredients, extending shelf life and reducing waste throughout the supply chain. Freshr\u2019s proprietary approach enables more sustainable<\/a> and functional packaging solutions by immobilizing these natural active agents onto plastic films. This financing round will accelerate Freshr\u2019s technology scale-up and global expansion.<\/p>\n \u201cFood quality preservation is a major pillar of Mitsubishi Chemical Group\u2019s KAITEKI Vision 35 strategy,\u201d said Curtis Schickner, President of Diamond Edge Ventures. \u201cWe believe Freshr\u2019s technology platform, combined with MCG\u2019s expertise in packaging materials and food preservation ingredients, can drive meaningful innovation in food shelf-life extension for our customers.\u201d<\/p>\n \u201cPartnering with Mitsubishi Chemical Group is a tremendous opportunity to scale our sustainable active packaging innovations globally,\u201d added Mina Mekhail, Co-Founder & CEO of Freshr. \u201cMCG\u2019s deep expertise in materials science and food packaging solutions will help us accelerate the adoption of our FreshrPack\u2122 technology in the fresh protein<\/a> sector.\u201d<\/p>\n<\/div>\n