{"id":708,"date":"2024-07-09T23:36:00","date_gmt":"2024-07-10T03:36:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=708"},"modified":"2024-07-09T23:36:00","modified_gmt":"2024-07-10T03:36:00","slug":"starbucks-announces-yet-another-reusable-cup-pilot-but-this-time-its-different","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=708","title":{"rendered":"Starbucks Announces Yet Another Reusable Cup Pilot, But This Time It\u2019s Different"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Starbucks has announced\u00a0<a target=\"_blank\" href=\"https:\/\/thedieline.com\/starbucks-closes-the-loop-and-recycles-their-cups-in-partnership-with-sustana\/\" rel=\"noreferrer noopener\">yet<\/a>\u00a0<a target=\"_blank\" href=\"https:\/\/thedieline.com\/mcdonalds-starbucks-piloting-reusable-cup-program-in-california\/\" rel=\"noreferrer noopener\">another<\/a>\u00a0<a target=\"_blank\" href=\"https:\/\/thedieline.com\/what-happened-to-the-recyclable-cup-starbucks-promised-us-back-in-2015\/\" rel=\"noreferrer noopener\">reusable<\/a>\u00a0cup pilot\u00a0<a target=\"_blank\" href=\"https:\/\/thedieline.com\/starbucks-trials-borrow-a-cup-program-in-hometown-seattle\/\" rel=\"noreferrer noopener\">program<\/a>, and they promise that, yes, this time, it will be different.<\/p>\n<p>Brands like Starbucks and McDonald\u2019s conducting small tests of reusable and returnable cup programs with much fanfare and no follow-up are practically a meme, at least on Dieline\u2019s Slack. A cynical view would be that these pilots are more about the kickoff press release and greenwashing tactic than substantive progress toward a feasible, scalable, returnable\/reusable cup program, especially since brands rarely detail updates, future steps, or learnings from these pilots.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/starbucks-announces-yet-another-reusable-cup-pilot-but-this-time-its-different\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks has announced\u00a0yet\u00a0another\u00a0reusable\u00a0cup pilot\u00a0program, and they promise that, yes, this time, it will be different. Brands like Starbucks and McDonald\u2019s conducting small tests of reusable and returnable cup programs with much fanfare and no follow-up are practically a meme, at least on Dieline\u2019s Slack. A cynical view would be that these pilots are more about [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=708"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/709"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}