{"id":7095,"date":"2025-05-15T09:14:35","date_gmt":"2025-05-15T13:14:35","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7095"},"modified":"2025-05-15T09:14:35","modified_gmt":"2025-05-15T13:14:35","slug":"troy-aikmans-eight-elite-light-beer-introduces-new-slim-can-design","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7095","title":{"rendered":"Troy Aikman\u2019s EIGHT Elite Light Beer introduces new slim can design"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"article-image\">\n<figure class=\"article-image__container\">\n                                    <picture><source media=\"(min-width: 990px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2025\/05\/Pack-5-Eight--770x433.jpg\"\/><source media=\"(min-width: 430px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2025\/05\/Pack-5-Eight--940x528.jpg\"\/>\n                                    <\/picture><figcaption class=\"c-featured-image__description\">The beer is made up of 90 calories, 2.6g of carbohydrates, and 4.0% ABV. Credit: EIGHT Elite Light Beer\/PR Newswire.<\/figcaption><\/figure>\n<\/p><\/div>\n<p class=\"drop-cap\">EIGHT Elite Light Beer, launched by Pro Football Hall of Famer Troy Aikman, has revealed a new slim can design.<\/p>\n<p>This packaging enhancement is said to offer a more convenient and visually appealing option for various social gatherings.<\/p>\n<p>Aikman said: \u201cWe designed EIGHT to deliver what matters \u2013 real ingredients, great taste, and nothing unnecessary.<\/p>\n<p>\u201cIt\u2019s a light beer that works as hard as the people who drink it. The new slim can adds to that quality and is a badge of pride for those who expect more.\u201d<\/p>\n<p>The introduction of the new can marks an advancement in EIGHT\u2019s growth strategy as it seeks to broaden its market reach in Texas and Oklahoma, US.<\/p>\n<p>Consumers can now find the updated packaging at numerous retail outlets.<\/p>\n<p>The brand is also preparing to launch a fresh advertising campaign next month, featuring Aikman alongside the redesigned packaging.<\/p>\n<p>The new design emphasises EIGHT\u2019s additive-free, low-calorie, and low-carbohydrate formulation.<\/p>\n<p>EIGHT Elite Light Beer is claimed to have been produced with three components: water, malt, and hops.<\/p>\n<p>The drink comprises 90 calories, 2.6g of carbohydrates, and 4.0% alcohol by volume (ABV).<\/p>\n<p>EIGHT Brewing Co. CEO\u00a0David Reny said: \u201cThe launch of our slim can comes at the perfect time \u2013 just ahead of summer gatherings where convenience and style matter.<\/p>\n<p>\u201cWhether you\u2019re at the lake, the golf course, or a backyard cookout, the slim can is designed to go where our drinkers go. It\u2019s a sleek, elevated package for a beer that doesn\u2019t cut corners.\u201d<\/p>\n<p><!-- Newsletter banner start --><\/p>\n<p><!-- <link rel=\"stylesheet\" href=\"\"> --><\/p>\n<div class=\"grid-container\">\n<section class=\"gdm-newsletter-banner__container\">\n<div class=\"grid-x gdm-newsletter-banner__wrapper-container gdm-newsletter-banner__wrapper-container--article\">\n<div class=\"cell large-9 gdm-newsletter-banner-info__wrapper\">\n<div class=\"gdm-newsletter-banner-logo__container\">\n                    <img decoding=\"async\" src=\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/>\n                <\/div>\n<p><h3 class=\"gdm-newsletter-banner__heading wp-noreslt\">Sign up for our daily news round-up!<\/h3>\n<h3 class=\"gdm-newsletter-banner__sub-heading\">Give your business an edge with our leading industry insights.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><!-- Newsletter banner end --><\/p>\n<footer class=\"article-footer\">\n                                <!-- article-actions start --><\/p>\n<p><!-- .gdm-article-actions -->                                <!-- article-actions end --><br \/>\n                            <\/footer>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packaging-gateway.com\/news\/eight-elite-light-beer-slim-can\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The beer is made up of 90 calories, 2.6g of carbohydrates, and 4.0% ABV. Credit: EIGHT Elite Light Beer\/PR Newswire. EIGHT Elite Light Beer, launched by Pro Football Hall of Famer Troy Aikman, has revealed a new slim can design. This packaging enhancement is said to offer a more convenient and visually appealing option for [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[98],"class_list":["post-7095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-beverage-packaging"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7095"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/7096"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}